Product Marketing Lead, Lifecycle

About the Role

Key Responsibilities

• Own the end-to-end strategy and execution of automated, cross-channel user journeys informed by deep segmentation and customer insights.
• Design, test, and iterate acquisition and engagement journeys across email and push channels, using data-driven insights to identify high-performing strategies and continuously optimize for growth.
• Apply structured experimentation frameworks (e.g., A/B, multivariate, holdouts) to validate hypotheses, prioritize ideas, and guide decision-making.
• Communicate program performance clearly against key KPIs such as activation, repeat usage, and sustained engagement.
• Use dynamic content and automation to personalize messaging based on user behaviors, preferences, and lifecycle stages.
• Champion the customer perspective by integrating behavioral signals, feedback, and journey insights into lifecycle strategy.
• Collaborate with Marketing Operations to ensure seamless campaign execution across digital channels.
• Align with Creative and Product Marketing counterparts to deliver high-performing, brand-consistent content that clearly communicates Affirm's value propositions.
• Partner with Analytics and Engineering to enhance campaign effectiveness through improved tooling, automation, and personalization capabilities.
• Explore and apply emerging AI tools to accelerate brief development, inform strategy, increase testing velocity, and scale personalized content more efficiently.

Requirements

• 5+ years of experience developing B2C automated lifecycle marketing programs, particularly across email, push, and/or in-app channels.
• Strong analytical skills with a track record of designing and interpreting A/B tests and turning insights into actionable strategies.
• Demonstrated ability to lead projects and influence cross-functional teams, including Product, Engineering, and Analytics.
• Entrepreneurial mindset with a proactive approach to growth marketing, testing, and continuous optimization.
• Exceptional communication skills and the ability to thrive in a fast-paced, collaborative environment.

Nice to Have

• Experience in consumer finance, mobile applications, or payments.

Qualifications

• Experience in consumer finance, mobile applications, or payments (preferred).

Benefits & Perks

• Competitive pay range ($140,000 - 190,000 in CA, WA, NY, NJ, CT; $124,000 - 174,000 in other U.S. states).
• Equity rewards and monthly stipends for health, wellness, and tech spending.
• 100% subsidized medical coverage, dental, and vision for employees and dependents.
• Flexible Spending Wallets for technology, food, lifestyle needs, and family expenses.
• Time off with competitive vacation and holiday schedules.
• Employee stock purchase plan (ESPP) at a discount.
• Remote-first work environment with flexibility to work almost anywhere within the country.