Product Marketing Manager

Alarm.Com

Tysons, VA

Full Time

Entry Level

about 1 month ago

Job Description

About the Role

Alarm.com is looking for a smart, tenacious, and inquisitive B2B2B and B2B2C Product Marketer who can operate between product management, sales, marketing, and training to help develop and execute the go-to-market strategy for Alarm.com products. The role involves assessing the market landscape, driving research projects, developing product positioning and content, and supporting growth initiatives for residential and venture business units. The product marketer will work closely with cross-functional teams to identify gaps, develop resources, and launch initiatives to support company growth.

Key Responsibilities

Helps formulate and execute go-to-market strategy for key video and/or partner services product lines and new product launches
Develops product positioning content, messaging, and sales enablement assets
Acts as the Voice of the Customer champion; collects feedback from partner and end user-facing teams to fuel product development and roadmaps
Supports effective product launches by driving internal consensus around project and product delivery dates and works with all teams to ensure milestone and delivery dates are met
Helps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle
Creates content, assets, and tools including market briefs, sales playbooks, and other materials
Develops actionable, data-driven insights to inform product and marketing strategy
Drives development and validation of product/service positioning, category creation, messaging, and competitive segmentation
Articulates the differentiated value of Alarm.com technology and can clearly communicate the value to internal and external audiences
Understands technical product/service specs and translates them into meaningful benefits for impacted audiences

Requirements

1-2 years of Product Marketing Experience OR Marketing experience in the Tech field
Bachelor's degree in business, engineering, or hard sciences a plus
Demonstrable track record of crafting compelling positioning and thought leadership content
Passion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinking
Excellent written and verbal communication skills
Passion for new technologies and working in fast-moving markets
Ability to synthesize high-level direction from leadership into actionable work products
Ability to own project development, execution, and completion autonomously

Nice to Have

Experience with IoT, SaaS, or related technologies
Experience in developing sales tools and marketing content
Knowledge of competitive segmentation and category creation

Qualifications

Bachelor's degree in business, engineering, or hard sciences (preferred)

Benefits & Perks

Competitive pay and benefits including subsidized medical plan options
HSA with generous company contribution
401(k) with employer match
Paid holidays, wellness time, and vacation increasing with tenure
Paid maternity and bonding leave
Company-paid disability and life insurance
FSAs, well-being resources and activities
Casual dress work environment

Working at Alarm.Com

Alarm.com values working together and collaborating in person. The company places high value on team culture, hosting events such as holiday parties and happy hours. Employees work from the office 4 days a week and are empowered to perform immediately upon joining. The environment is diverse, dynamic, and focused on innovation and creating change through technology.

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