Product Marketing Manager

Modernizing Medicine

Boca Raton, FL

Full Time

Senior

96k-123k

20 days ago

Job Description

About the Role

We are Modernizing Medicine (WAMM), a company dedicated to transforming healthcare through an intelligent, specialty-specific cloud platform. Our mission is to place doctors and patients at the center of care, increasing medical practice success and improving patient outcomes. Founded in 2010, we have grown to over 3400 team members serving eleven specialties, with headquarters in Boca Raton, FL, and a growing international presence. We foster a positive, passionate, and high-performing environment focused on innovation and collaboration.

Key Responsibilities

Optimize and execute product launches, especially those involving high-velocity and high-volume product updates.
Collaborate with Product, Marketing, Sales, and Customer Success teams to develop and implement strategic go-to-market plans covering the entire lead-to-live journey for patients and providers.
Stay close to customers and competitors to craft core value propositions that differentiate the company and resonate with key markets and personas.
Develop internal and external product collateral such as presentations, release notes, FAQs, battlecards, and case studies based on solution-selling principles.
Work with Product teams to link product innovation to customer value, thereby increasing sales pipeline and customer retention.
Conduct in-depth research by interviewing customers and analyzing win/loss data to inform future product roadmap decisions.
Maintain and improve persona sheets and competitor comparisons to stay ahead in the market.

Requirements

Bachelor's degree in Business or Marketing; MBA preferred.
7+ years of B2B marketing experience with demonstrable product marketing achievements.
Experience in a B2B environment with high-tech products/services, ideally in healthcare.
Strong writing, speaking, and presentation skills.
Experience driving alignment with large cross-functional teams.
Ability to travel domestically up to 15% and work eastern or central business hours.
Strong understanding of customer segmentation, value-based messaging, and competitive analysis.

Nice to Have

Certification(s) from Product Marketing Alliance or Pragmatic Institute.
Local talent in South Florida for a hybrid work schedule.

Qualifications

Bachelor's degree in Business or Marketing.
7+ years of B2B marketing experience.

Benefits & Perks

Comprehensive health, dental, and vision insurance, including a Health Savings Account contribution.
Generous paid time off, paid parental leave, and company-paid holidays.
401(k) plan with a 50% match of contributions up to 6% of salary.
Life and disability insurance, flexible spending accounts, and employee assistance programs.
Wellness allowances, tuition reimbursement, professional development opportunities, and access to LinkedIn Learning.
Office amenities including catered meals, treadmill workstations, wellness rooms, and a dog-friendly headquarters.

Working at Modernizing Medicine

Our culture emphasizes positivity, passion, collaboration, and innovation. We are committed to making a positive impact on healthcare and fostering an environment where team members are supported through professional development, community engagement, and a focus on work-life balance.

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