Product Marketing Manager

About the Role

Key Responsibilities

• Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product benefits and competitive differentiation for the ONESOURCE Pagero portfolio.
• Ensure consistent messaging across all marketing channels and customer touchpoints.
• Support the end-to-end tax workflow including Indirect Tax to E-invoicing to Reconciliation process.
• Define, plan, and execute comprehensive go-to-market strategies for new product launches, major releases, and ongoing portfolio growth within the ONESOURCE IDT and/or ONESOURCE Pagero platform.
• Collaborate closely with Product Management, Sales, and broader Marketing teams to ensure successful launches and market penetration.
• Create and coordinate high-impact sales tools and training materials, including collateral updates and coordination of Advisor and Sales Playbook materials (e.g., battlecards, pitch decks, demo scripts).
• Empower sales and channel partners to effectively communicate product value, differentiate offerings, and overcome objections.
• Conduct market research, competitive analysis, and customer interviews to identify opportunities and trends.
• Act as the Trust Tax Liaison for sales enablement and support/present at the Trust Tax Customer Advisory Board to gather insights.
• Provide support for special projects including Competitive Intelligence, Voice of Customer (VoC), Win/Loss analysis, Market Research, and Conference/Webinar Participation.
• Develop and execute product marketing programs, value propositions, and initiatives to generate product awareness, customer engagement, and lead generation.
• Coordinate and own customer migration and end-of-life (EOL) activities for the ONESOURCE Pagero solutions.
• Work seamlessly with Product Management, Sales, Sales Enablement, Marketing Strategy, and other stakeholders to ensure strategic alignment.
• Track and analyze the performance of product marketing initiatives and make data-driven recommendations for optimization.

Requirements

• 3+ years of progressive experience in product marketing, strategic marketing, or similar roles, preferably in a B2B SaaS environment, with experience in tax, financial services, or enterprise platform technology a significant plus.
• Demonstrated usage of AI tools (such as ChatGPT, Gemini, Claude, Llama etc.) to drive personal or work productivity and a growth and learning mindset.
• Experience managing product marketing for a specific portfolio or set of products, including both established and growing solutions.
• Proven expertise in crafting compelling value propositions and market-facing messaging for complex solutions.
• Strong ability to define, lead, and execute successful go-to-market strategies from concept to launch.
• Experience in sales enablement, including creating and coordinating impactful sales tools and training materials.
• Familiarity with product lifecycle management, including customer migration and end-of-life processes.
• Adept at conducting market research, competitive analysis, and translating insights into marketing strategies.
• Exceptional written and verbal communication skills, with the ability to simplify complex technical and business concepts.
• Superior project management and organizational skills, capable of managing multiple priorities in a fast-paced environment.
• Highly collaborative with the ability to influence cross-functional teams.
• Data-driven decision-maker with strong analytical capabilities.

Nice to Have

• Experience supporting Competitive Intelligence, Voice of Customer (VoC), and Market Research projects.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits & Perks

• Hybrid Work Model (2-3 days a week in the office depending on the role).
• Flexibility & Work-Life Balance policies including work from anywhere for up to 8 weeks per year.
• Career Development and Growth programs including Grow My Way.
• Industry competitive benefits including flexible vacation, mental health days, Headspace access, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
• Comprehensive health, dental, vision, disability, and life insurance.
• Paid holidays, parental leave, sabbatical leave, and additional optional benefits such as hospital, accident, and sickness insurance, legal identity theft protection, and commuter benefits.