Product Marketing Manager

About the Role

Key Responsibilities

• Marketing Management / Leadership for all assigned products and markets, including identifying and recommending new products to grow product lines and penetrate markets.
• Collaborate with Research and Development on defining customer requirements for new products, evaluating prototypes, and providing constructive feedback.
• Development and implementation of strategic and tactical marketing plans to achieve goals.
• Participate on a cross functional team that establishes and manages demand inventory forecast.
• Attend and participate in all assigned company activities, e.g., shows and meetings both internally and externally.
• Work closely with sales teams, Regional Sales Directors/Managers, key surgeons, nurses, operating room technicians, and focus groups to find, prioritize, and develop new products.
• Assist Training & Education in identifying field training needs and coordinate training for assigned products and markets.
• Identify key opinion leaders, surgeons, and others; facilitate peer-to-peer educational events, prioritize new product development, and leverage relationships to enhance market standing.
• Analyze medical/surgical industry to determine growth needs in assigned products and markets.
• Review market reports, industry journals, and attend meetings to assess clinical and business trends and opportunities.
• Leverage industry/market insights to drive new product development and KOL engagement.
• Work with Marketing Communications to develop marketing plans, promotional materials, and sales tools for domestic and international markets.
• Attend and participate in all assigned company activities and meetings, including domestic and international congresses, with travel up to 30%.

Requirements

• BA / BS in Business, Marketing, or Product Management; MBA preferred.
• 6+ years of medical device / surgical / healthcare marketing product management experience or equivalent.
• Vascular or Cardiovascular market knowledge and experience strongly preferred.
• Experience demonstrating products to surgeons and other healthcare professionals.
• Knowledge or prior work experience in an operating room or surgical setting.
• Product development experience.
• Proficiency in MS Office (intermediate to advanced).
• Ability to lead and manage multiple projects with a sense of urgency.
• Strong professional, interpersonal, verbal, and written communication skills.

Nice to Have

• Experience in vascular or cardiovascular markets.

Qualifications

• BA / BS degree in Business, Marketing, or Product Management; MBA preferred.
• 6+ years of relevant experience in medical device or healthcare marketing.

Benefits & Perks

• Medical, Dental, and Vision Insurance
• Group Life Insurance
• Short-Term Disability Insurance
• Long-Term Disability Insurance
• 401(k) Plan with Company Match
• Workers' Compensation
• Employee Assistance Program (EAP)
• Regular Part-Time Benefit Eligibility
• Training and Development Program
• Tuition Assistance Program
• Paid Time Off, including Holidays, Floating Holidays, Vacation, and Earned Sick and Safe Time (ESST)