Product Marketing Manager

About the Role

Key Responsibilities

• Develop and execute comprehensive go-to-market plans for product launches, including messaging, positioning, and marketing campaigns.
• Define and communicate the product's value proposition to target audiences across multiple channels.
• Conduct and monitor market research to stay informed on customer needs, industry trends, and competitor strategies, and leverage these insights to shape marketing materials.
• Develop and manage email marketing strategies, including newsletters that showcase product updates, upcoming events, thought leadership, and relevant case studies.
• Collaborate with subject matter experts to create high-quality, authoritative content such as blog articles, industry reports, and social media campaigns.
• Work with the sales team to create tools like pitch decks, case studies, landing pages, and FAQs to support sales efforts.
• Coordinate with Product, Sales, and Customer Success teams to ensure aligned strategies and consistent messaging.
• Track key sales pipeline metrics, analyze win-loss trends, and refine targeting and conversion strategies.

Requirements

• 5+ years of experience in product marketing, ideally in a software/SaaS startup or high-growth environment.
• Ability to craft compelling value propositions and tailor messaging to different customer segments.
• Strong writing and storytelling skills for developing product pages, sales collateral, blog posts, and emails.
• Skilled in gathering and analyzing market data, customer insights, and competitive intelligence.
• Experience planning and executing product launches and marketing campaigns.
• Comfortable working across Product, Sales, and Customer Success teams to align goals and messaging.
• Ability to manage multiple campaigns, assets, and timelines efficiently.
• Experience tracking and interpreting performance metrics, conversion rates, and win/loss data.
• Deep understanding of customer pain points, use cases, and buying behavior.
• Proficiency in leveraging AI tools, technologies, and trends to enhance marketing strategies.

Nice to Have

• Experience in real estate technology or construction finance industries.
• Technical knowledge related to SaaS products and AI tools.
• Growth mindset and ability to navigate ambiguity and learn quickly.

Qualifications

• Experience in product marketing, preferably in SaaS or high-growth environments.

Benefits & Perks

• Competitive salary commensurate with experience and contribution.
• Opportunity to participate in ownership through employee stock options.
• Comprehensive medical, dental, and vision plans.
• 401(k) plan with a generous matching contribution.
• Parental leave benefits and ample PTO.
• $1,000/year education stipend for courses, conferences, books, etc.
• Remote flexibility and hybrid work environment.
• Opportunities for growth towards technical and people leadership.
• Entrepreneurial culture and a small, dynamic team.