Product Marketing Manager
Fulcrum Collaborations
Job Description
About the Role
MCIM - The Data Center Operating System (DCOS) is a platform that simplifies the complexities of managing a data center by bringing all functions and locations under one intuitive dashboard. MCIM started with a commission from a Fortune 100 financial institution to create a cloud computing solution for managing their global critical facilities. The team developed the MCIM platform based on the lessons learned from that project. Today, MCIM is utilized by Fortune 100 and 500 companies in over 94 countries worldwide. This world-class solution is continuously improved through collaboration with users and industry organizations like The Uptime Institute. We're looking for a strategic, hands-on Product Marketing Manager to lead go-to-market efforts across Fulcrum's product portfolio. This mid-senior level role will shape messaging, content, and positioning that drive adoption, expansion, and sales enablement across our ABM-focused funnel. You'll work cross-functionally with Product, Sales, Customer Success, and the executive team to translate product innovation into market impact.
Key Responsibilities
- Lead the development of persona frameworks and product messaging tailored to buying stages.
- Own creation and maintenance of marketing and sales content (e.g., product literature, decks, videos, ROI tools).
- Drive go-to-market planning for product launches, including release notes, internal training, and external enablement.
- Partner with Sales to deliver compelling product presentations and assets for ABM tiers.
- Train the go-to-market team on how to position and sell new features and solutions.
- Collaborate with Customer Success to design and execute cross-sell and expansion plays.
- Translate product capabilities into value-driven narratives for Site Chiefs, Ops Leaders, and Finance personas.
- Act as a key conduit, delivering valuable feedback from go-to-market teams to our Product organization.
Requirements
- 8-10 years of product marketing experience in SaaS, ideally in enterprise or vertical software.
- Experience in or familiarity with data center infrastructure, enterprise asset management, or adjacent spaces strongly preferred.
- Proven ability to thrive in fast-paced, growth-stage environments.
- Exceptional written and verbal communication skills, with strong storytelling instincts.
- Experience with ABM programs and working with Sales and Product counterparts.
- Demonstrated ability to create content across various formats and buyer stages.
- Bachelor's degree in Marketing, Communications, Business, or a related field (MBA a plus).
Nice to Have
- MBA or advanced degree in a related field.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- MBA is considered a plus.
Benefits & Perks
- Not explicitly specified in the description.
Working at Fulcrum Collaborations
Fulcrum Collaborations is one of the fastest-growing companies in the digital infrastructure industry. The company is transforming how mission-critical facilities operate, streamlining compliance and uptime. Backed by a strong capital partner and trusted by 75% of the world's top data center operators, Fulcrum offers a fast-paced environment that values big thinking and investing in people who want to do their best work.
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About Fulcrum Collaborations
Website
fulcrumcollaborations.com
Location
Glen Allen, VA
Industry
Other Computer Related Services
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