Product Marketing Manager

About the Role

Key Responsibilities

• Work collaboratively with Brand team and other key stakeholders to redefine brand positioning for Orbi and Nighthawk brands.
• Define and refine unique value propositions, messaging, and positioning to differentiate Nighthawk and Orbi consumer products in the market.
• Translate complex technical capabilities into compelling, customer-focused narratives that align with company strategy and long-term growth goals.
• Develop comprehensive GTM strategies for new product launches and major updates, setting clear objectives, target segments, and success metrics.
• Align sales, demand generation, and product teams to ensure go-to-market plans drive revenue targets and market penetration.
• Work cross functionally to help execute ongoing customer and market research, synthesizing insights to influence and guide product development, positioning, roadmap and marketing decisions.
• Utilize data and insights analysis to craft informed decisions that influence our product roadmap and measure performance.
• Serve as the 'voice of the customer' within NETGEAR, ensuring product and marketing directions address real user needs.
• Support retail and partner enablement through the development of best-in-class sales tools and training guides and educational materials.
• Train and enable internal and channel teams to articulate NETGEAR's unique value and win in competitive situations.
• Champion progress against established business metrics, driving workstreams and teams to meet deadlines and surfacing barriers to find and address solutions.
• Lead and influence cross-disciplinary teams through complex product and launch cycles, driving alignment, clarity and momentum toward maximum market impact.
• Develop and manage high-impact marketing assets for campaigns, product launches, events, and analyst engagements.
• Position NETGEAR and its products as trusted industry leaders through thought leadership content, public representation, and category innovation.
• Define, track, and report on success metrics for product marketing initiatives, including pipeline impact, product adoption, and customer satisfaction & retention.
• Establish feedback loops and apply insights to iteratively refine GTM strategies, campaigns, and messaging.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 8 years of experience in Product Marketing or closely related roles, ideally within consumer electronics or adjacent consumer technology categories.
• Proven success launching consumer products and driving growth through end-to-end GTM strategy and execution.
• Depth in consumer research and the ability to translate insights into product requirements and compelling stories.
• Skilled at turning complex features into simple, benefit-led narratives for consumers.
• Highly collaborative, organized, and proactive; strong record leading cross-functional teams at pace.
• Excellent written and verbal communication skills; adept at tailoring messaging and narratives to diverse consumer audiences across channels.
• Collaborative and adaptable, with a track record of working cross-functionally in fast-paced, competitive environments.

Nice to Have

• Familiarity with packaging processes and operations, including shaping product claims, packaging narratives, and on-box messaging.
• Experience with retail/POS marketing, e-commerce merchandising, and channel enablement.