Product Marketing Manager

About the Role

Key Responsibilities

• Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment.
• Act as the marketing liaison for product lines and verticals with cross-functional teams to align messaging, growth targets, and customer needs.
• Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives.
• Design and execute integrated marketing campaigns using AI-powered tools, ABM platforms, marketing automation, and emerging B2B strategies.
• Experiment with and implement new digital formats such as interactive demos, personalization, predictive targeting, and AI-driven content scaling.
• Collaborate with digital and sales operations teams to optimize segmentation, scoring, attribution, and funnel performance.
• Lead launch planning and execution for new products and enhancements, ensuring integrated efforts across marketing, product, sales, and client-facing teams.
• Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas.
• Support and evolve partner and channel marketing collaborations where applicable.
• Craft product narratives, thought leadership content, campaign copy, and sales enablement tools.
• Translate clinical, technical, and business concepts into accessible messaging for diverse audiences.
• Collaborate on market research, customer interviews, competitive analysis, and trend assessments to inform strategy.
• Define and track key performance metrics, analyze data for optimization, and report on campaign impact.

Requirements

• Proven ability to lead go-to-market strategy for complex products with clinical, regulatory, or high-value sales cycles.
• Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives.
• Adept at managing external vendors, freelancers, and agencies.
• Passionate, intellectually curious, and motivated by continuous improvement and innovation.
• Comfortable navigating ambiguity and adjusting to evolving business and market needs.
• Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences.
• Ability to independently generate high-quality written content.
• 7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or related fields.
• Bachelor's degree in marketing, communications, business, or related field; Master's preferred.
• Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools, and campaign measurement.
• Strong working knowledge of marketing automation, demand generation, digital marketing, and advertising tools.
• Willingness to travel within the US 6-12 times per year for industry events and meetings.

Nice to Have

• Experience with generative AI tools such as ChatGPT.
• Experience with account-based marketing platforms.
• Experience in healthcare, clinical, or regulatory environments.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 7+ years of relevant B2B healthcare marketing experience.

Benefits & Perks

• Competitive salary ranging from $124,000 to $160,000 (location-dependent).
• Extensive benefits including medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan with matching.
• Flexible spending accounts.
• Paid holidays and paid time off.
• Employee assistance programs.
• Recognition as a Top Workplace in the Bay Area and Indianapolis.