Product Marketing Manager

Aras Corporation

Andover, MA

Full Time

Senior

2 days ago

Job Description

About the Role

The Product Marketing Manager role at Aras is a strategic position responsible for translating cutting-edge technology into compelling value propositions, shaping market positioning, and enabling sales. The role involves working cross-functionally with product, sales, services, and leadership to influence industry perception and support growth in the PLM and Digital Thread markets.

Key Responsibilities

Shape the Story: Craft clear, compelling messaging and positioning that highlights Aras's differentiation and leadership in PLM and the Digital Thread.
Drive Go-to-Market: Partner with product management and sales to launch solutions with impact—creating momentum from day one.
Build Killer Content: Deliver the assets that matter—solution briefs, web copy, presentations, thought leadership, blogs, and customer stories—that drive awareness and demand.
Fuel Sales Success: Develop the playbooks, pitch decks, and competitive tools that help sales teams open doors and close deals.
Track the Market: Stay ahead of competitors, industry trends, and customer needs to keep Aras one step ahead.
Influence the Influencers: Engage analysts, partners, and customers with insights and content that reinforce Aras's thought leadership.

Requirements

5+ years of experience in Product Marketing, Solution Marketing, or related roles in enterprise software (PLM, ERP, CRM, ALM, MES, SaaS, or Digital Transformation experience a plus).
Proven ability to turn complex concepts into simple, powerful, and customer-relevant messaging.
A talent for storytelling and content creation across formats and audiences.
Go-to-market experience with product launches, campaigns, and competitive positioning.
A collaborative, energetic mindset with the ability to influence across functions and levels.
Hunger to learn, grow, and make a real impact.

Nice to Have

Experience in enterprise software such as PLM, ERP, CRM, ALM, MES, SaaS, or Digital Transformation.

Qualifications

Experience in Product Marketing, Solution Marketing, or related roles in enterprise software.

Benefits & Perks

Strong compensation, benefits, and career growth opportunities.

Working at Aras Corporation

Join a company recognized by Forrester as a Leader in PLM. Work on transformative strategies like the Digital Thread and Digital Twin that are shaping industries such as aerospace, automotive, high-tech, and industrial manufacturing. The environment offers the scale of a global company combined with the agility and drive of a growth-focused team, providing opportunities for ambitious individuals to thrive.

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