Product Marketing Manager
Meta
Job Description
About the Role
Meta is seeking an experienced Product Marketing Manager to join our team in Springfield, Illinois. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will be responsible for driving market requirements and go-to-market plans for Meta's solutions across advertiser interfaces, assessing market needs, conducting research, evaluating product risks, owning go-to-market strategies, and identifying opportunities to improve existing products. The role involves leading inbound and outbound product marketing initiatives, influencing product strategies and positioning, and working cross-functionally with various teams within the company.
Key Responsibilities
- Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
- Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
- Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
- Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
- Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
- Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
- Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
Requirements
- 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
- Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
- Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
- Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
- Effective communication with technical, business, and external stakeholders
- Bachelor's Degree in Business, Marketing or Related discipline
Nice to Have
- MBA or other relevant advanced degree
- Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
- Experience leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative
- Experience in the advertising/marketing space with online media related products
Qualifications
- Minimum of 10+ years of professional experience in relevant fields
- Experience in technology, internet technology, strategic marketing, product management, or management consulting
- Experience leading cross-functional teams and driving resolution in complex environments
Benefits & Perks
- Public compensation: $158,000/year to $223,000/year + bonus + equity + benefits
Working at Meta
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or other protected characteristics. Meta is committed to providing reasonable accommodations for candidates with disabilities and may leverage artificial intelligence and machine learning in the recruitment process.
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About Meta
Website
meta.com
Location
Springfield, IL
Industry
Web Search Portals and All Other Information Services
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