Product Marketing Manager - Analytics and Decisioning

About the Role

Key Responsibilities

• Develop value propositions (quantitative and qualitative) for analytics and decisioning platforms, products and enabling technologies.
• Execute GTM materials for analytics and decisioning platforms, products and enabling technologies.
• Collaborate with other Product Marketing, Industry Marketing and Demand Generation teams to drive new business and closed/won revenue for analytics and decisioning products and platforms.
• Collaborate with sales and customers to activate and refine value propositions and sales enablement materials.
• Develop and execute customer-focused product / platform content messaging and positioning.
• Develop marketing/communications programs - channels, tactics and timing.
• Track and report on campaign effectiveness to measure success, ensure ROI and define high impact marketing communications strategies and tactics.
• Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process.
• Communicate the value proposition of the products and solutions to the sales team and support them in related sales efforts.
• Participate in sales meetings, trade shows, industry events, and other direct customer engagement activities.

Requirements

• Bachelor's degree in marketing, finance, management or similar field.
• 7+ years of experience in a B2B marketing role in a complex business environment.
• Extensive experience with go-to-market strategy development.
• Proven sales and customer collaboration experience that delivers against product revenue/profit goals.
• Ability to maintain expert knowledge of market trends, customer needs and Equifax solutions.
• Understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, and channel marketing.

Nice to Have

• Work experience in a highly matrixed global organization.
• Pragmatic® Product Marketing Certified.
• Experience in the technology and/or data industries or working with technology and/or data-related products and services.
• Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs.
• Ability to link product launches to organizational campaign themes and goals.
• Critical thinking and project management skills.
• Exceptional ROI-tracking skills.
• Excellent written and verbal skills with sensitivity to diversity of audiences.
• Ability to adjust to new, changing or ambiguous situations and priorities.
• Initiates and takes responsibility for own development.