Product Marketing Manager

About the Role

Key Responsibilities

• Develop clear, differentiated positioning and messaging for assigned products that communicates business value to various personas, including both technical and non-technical stakeholders.
• Plan and execute product launches in coordination with Product Management, Partner Marketing, Marketing Campaigns, and Sales Enablement.
• Contribute to launch communications, campaign alignment, and internal readiness.
• Develop and maintain a wide range of marketing and enablement content, including solution briefs, whitepapers, presentations, sales tools, infographics, demos, videos, web content, blog posts, social media, press releases, webinars, and thought leadership assets.
• Work with Sales Enablement, Partner, and Channel teams to develop content and tools that support sales conversations and facilitate upsell/cross-sell motions.
• Contribute to broader initiatives that span multiple products and areas of interest.
• Maintain and update relevant product pages on the company website, including messaging, calls to action, and content alignment with campaigns and lead generation activities.
• Conduct ongoing analysis of customer needs, market trends, and competitor offerings to inform positioning, messaging, and enablement.
• Work closely with Product Management to align on roadmap, value propositions, and launch priorities.
• Collaborate with cross-functional marketing teams, including Demand-Gen, Creative Services, Regional Field and Channel Marketing, Partner Marketing, and Business Development to ensure alignment across all go-to-market activities.
• Support field teams with relevant sales tools and messaging.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field (or equivalent experience).
• 5-7+ years of product marketing experience in a technical field, preferably cybersecurity or data protection products.
• Understanding of payment ecosystems, standards, regulations, including PCI DSS, PCI HSM, and technologies such as EMV, PCI PIN, tokenization, card issuance, and digital payments infrastructure.
• Strong written and verbal communication skills, with experience creating high-quality content across various formats.
• Proven ability to translate complex technical features into clear business value for diverse audiences.
• Experience with social media marketing for B2B audiences, developing and executing campaigns on platforms like LinkedIn.
• Ability to leverage emerging tools and technologies, including AI-powered marketing tools, to improve marketing efforts.
• Strong project management skills and ability to work cross-functionally to drive product positioning and go-to-market activities.

Nice to Have

• Experience in cybersecurity, cloud, or data protection, with understanding of industry trends and security technologies.
• Experience with cybersecurity products including Hardware Security Modules (HSMs) or key management.
• Familiarity with emerging technologies such as post-quantum cryptography (PQC), AI, and cloud key management.
• Experience with video/audio presentation tools (e.g., Vimeo, Camtasia).
• Familiarity with sales enablement tools (e.g., Salesforce, HubSpot, Seismic) and developing resources for sales teams.
• Proven ability to create thought leadership content on security topics, industry trends, and emerging technologies.
• Experience with creative tools (e.g., Adobe, Canva), marketing automation tools (e.g., Marketo), and CRM systems (e.g., Salesforce).
• Experience managing integrated campaigns involving cross-functional or global teams.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field (or equivalent experience).
• 5-7+ years of product marketing experience in a technical field, preferably cybersecurity or data protection products.

Benefits & Perks

• Extensive benefits program including health, dental, vision, FSA/HSA, voluntary life and AD&D, critical illness, hospital indemnity, accident insurance, legal plan, identity theft, and pet insurance.
• Retirement Savings Plan with company contribution and match after 30 days of employment.
• Company paid holidays and Paid Time Off.
• Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program.