Product Marketing Manager - Developer Technologies Product Marketing Manager - Developer Technologies

About the Role

Key Responsibilities

• Develop go-to-marketing strategies for Esri developer technology products
• Develop buyer/user personas and product marketing briefs that identify problems, solutions, and value propositions for each relevant persona
• Lead, coordinate, and execute new product launches, product releases, as well as external & internal communications to educate and create awareness
• Partner with cross-functional teams to drive awareness and adoption of Esri's developer technology
• Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
• Provide internal messaging and sales-enablement materials to help business development and sales channels succeed
• Attend events and represent Esri and its products, including giving product demonstrations as needed
• Provide insight into competitive capabilities
• Develop and monitor key performance indicators to measure product performance in market
• Work with product management, product engineering, and global business development through the product development lifecycle

Requirements

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
• Strong interpersonal skills and ability to thrive in a cross-functional team environment
• Experience with marketing technology and common marketing concepts
• Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action
• Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% for strategic meetings, events, and/or tradeshows
• Bachelor's degree in business, marketing, or related field
• Applicants must be authorized to work for any employer in the U.S.
• Experience with developer technology is preferred
• Experience or strong interest in learning in high-tech or geospatial industry
• Experience with marketing automation, analytics, advertising, and targeting software

Nice to Have

• Experience with developer technology is preferred
• Experience or strong interest in learning in high-tech or geospatial industry
• Experience with marketing automation, analytics, advertising and targeting software

Qualifications

• Bachelor's in business, marketing, or related field

Benefits & Perks

• Industry-leading health and welfare benefits including medical, dental, vision, basic and supplemental life insurance for employees and their families
• 401(k) and profit-sharing programs
• Minimum of 80 hours of vacation leave
• Twelve paid holidays throughout the year
• Opportunities for personal and professional growth