Product Marketing Manager, Digital & Feature Integration
General Motors
Job Description
About the Role
This role is categorized as HYBRID. This means the successful candidate is expected to report to Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits. The Cross Brand and Export Product Marketing team seeks to support new revenue growth from combining over 25 years of vehicle connectivity and telematics experience with new software-defined vehicle capabilities for the mission of making our customers' vehicles and driving experience better over time. Our customers will see new value and innovations in, Advanced Driving Assistance Services (ADAS). New innovations from hands-free driving with Super Cruise, integrated connected navigation and intelligent assistance, and over-the-air vehicle performance upgrades all seek to create new value for customers. The Product Marketing team for Cross-Brand and Export is an integrated part of the broader Product Marketing organization partnering with our vehicle brand teams (Cadillac, Chevrolet, Buick and GMC), Vehicle Program teams, and Software & Services Teams.
Key Responsibilities
- Collaborate with Advanced Technology Insertion, Vehicle Program, Brand Product Marketing, and Vehicle Portfolio Planning teams to identify and quantify business case value of emerging technologies' capability to generate future digital revenues.
- Champion digital revenue and EBIT targets into the overall vehicle program business cases throughout all GVDP milestones and decisions gates driven by target customer, segment profile, product roadmaps, and projected business performance.
- Work with Vehicle Program teams upstream in Global Vehicle Development Process milestones to incorporate hardware needs for maximizing enterprise digital revenue generation and penetration rates as input into vehicle contenting.
- Collaborate with OnStar product team to create new tools and processes for vehicle program and brand teams to understand forward-looking views of available digital products mapped to planned vehicle hardware contenting.
- Build cross-product portfolio view of product roadmap execution in partnership with Software & Services Program Management across all connected global regions and continuously assess plan against business plan targets and assumptions for sufficiency.
- Assess and represent digital capability and value of vehicle software architectures with Software & Services Product Management to support program and product decisions.
- Champion new opportunities for digital go-to-market and digital upgrades to unlock additional value from SDV and connectivity.
- Drive go-to-market requirements for digital upgrades into Software & Services Product Management team to support build out of OTA, eCommerce, and vehicle configuration infrastructure.
- Create and enhance analytical tools, views, and forecasts of vehicle car parc capability into which new digital products can be distributed based on vehicle program and contenting data sources.
Requirements
- Bachelor's degree.
- 7+ years of product marketing or product management experience and SSM experience.
- Experience building, analyzing, and communicating business cases in partnership with Finance to all levels of leadership.
- Experience with common systems, tools and processes including Global Vehicle Development Process (GVDP), Product Program Content sheets and analyzer (PPCs), Program Content Change Request (PCCRs).
- Knowledge of vehicle electrical architectures, software, and systems (e.g. ADAS, Infotainment, SDV, Connectivity).
- Demonstrated collaboration skills with proven experience working in cross functional teams to lead by influence.
- Experience working with market research and analytics to curate customer insights and market trends.
- Excellent written and oral communication skills and ability to effectively communicate and present to all levels of the company.
Nice to Have
- Experience with vehicle hardware contenting and digital product integration.
- Knowledge of vehicle software architectures and digital upgrade processes.
- Experience working with OTA, eCommerce, and vehicle configuration infrastructure.
Qualifications
- Bachelor's degree.
Benefits & Perks
- Potential relocation benefits.
- Supportive work environment with a focus on well-being at work and at home.
- Opportunities for career growth and development.
Working at General Motors
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. We want every employee to feel they belong to one General Motors team. We are committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About General Motors
Website
gm.com
Location
Warren, MI
Industry
Other Motor Vehicle Parts Manufacturing
Similar Jobs
Other opportunities you might be interested in
Senior Product Marketing Manager
Thomson Reuters
Senior Product Marketing Manager
Thomson Reuters
Senior Product Marketing Manager
Thomson Reuters
Product Marketing Specialist
Emerson
Product Marketing Manager I, Sustainability
Uber
Sr. Director, Product Marketing
Netspeed