Product Marketing Manager - Ecosystem

About the Role

Key Responsibilities

• Develop clear and differentiated positioning and messaging for the Ecosystem product group, including the Marketplace, Extensibility features, and Developer Experience, focusing on articulating business value and resonating with technical and non-technical audiences.
• Collaborate with the GTM PMM team and lead go-to-market execution for new partner-driven initiatives and launches across the Ecosystem, including defining and executing campaigns with other marketing functions such as Brand, Content, Demand Generation, and Events.
• Work closely with Partner Marketing to promote integrations and raise awareness of Marketplace offerings.
• Collaborate with internal stakeholders including Product, Partnerships, Sales, Customer Success, and Enablement to align teams around GTM goals, support internal training, and promote partner ecosystem success.
• Create compelling product stories, messaging frameworks, announcement copy, sales enablement tools, and case studies to illustrate ecosystem value.
• Work with Sales and Enablement to ensure teams are equipped to communicate the ecosystem's value to customers and prospects.
• Gather insights on market trends, customer needs, and the competitive landscape by collaborating with the Product Research team, and synthesize research into actionable recommendations.
• Track the impact of work through key metrics such as adoption, engagement, and partner-driven growth, and use insights to improve messaging and refine GTM plans.

Requirements

• 5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools.
• Exceptional storytelling and writing skills, with the ability to explain technical concepts to business stakeholders.
• Strong public speaking and presentation skills.
• Experience collaborating with Partnerships and Partner Marketing to support co-marketing and ecosystem engagement.
• Ability to define positioning, map messaging to customer needs, and develop scalable launch plans.
• Self-starter comfortable operating in a fast-paced environment, balancing short-term deliverables with long-term vision.
• Curiosity and adaptability, eager to learn, test ideas, and iterate quickly, with a customer-first perspective.

Nice to Have

• Experience with platform strategy, developer experience, or partner-led growth.
• Knowledge of go-to-market strategies in a technology environment.
• Experience working in a remote or hybrid work environment.

Qualifications

• Formal educational background in a relevant field (implied by experience requirements).

Benefits & Perks

• Stock Options for sharing in the company's success.
• Comprehensive healthcare covering 100% of monthly health premiums for employees and 85% for dependents.
• Fertility and family building benefits, including a lifetime reimbursable wallet.
• Paid time off including vacation, sick days, compassion days, education days, and volunteer days.
• Company paid parental leave.
• Personal annual education budget.
• Virtual and in-person events for learning and networking.
• Annual wellbeing stipend.
• Monthly communication stipend and phone hardware upgrade reimbursement.
• Office equipment stipend for hybrid or distributed employees.