Product Marketing Manager - Executive Engagements

Asana

San Francisco, CA

Full Time

Senior

190k-215k

about 1 month ago

Job Description

About the Role

The Work Innovation Center Lead at Asana partners closely with Product and GTM leaders to elevate engagements with executives and other strategic audiences to grow the business and strengthen the company's position as a category leader. This role is based in San Francisco with an office-centric hybrid schedule, involving collaboration across marketing teams and strategic account engagement to communicate Asana's vision, strategy, and value proposition.

Key Responsibilities

Partner with Sales leadership on select strategic accounts, helping craft standout narratives and product storytelling that drives business forward
Show a deeply credible understanding of our product strategy and differentiation
Create industry-leading presentations that clearly communicate the full power of Asana
Work with Corporate and Product Marketing to align product around a common company narrative and value proposition
Collaborate with the Work Innovation Lab to develop GTM enablement assets and presentations for conferences and executives
Develop executive presentations, talking points, and other content that effectively communicates the company's vision, strategy, and value proposition
Measure and report on the impact of executive engagements, including audience reach, lead generation, and revenue impacted
Continuously monitor industry trends and partner with the broader market strategy team to inform positioning and messaging

Requirements

8-12 years of experience in executive communications, product marketing, or related field in a B2B technology environment
Exceptional writing and editing skills, with the ability to craft compelling narratives for various formats and audiences
Strong understanding of technology industry trends and ability to translate complex topics into clear, impactful messages
Proven track record of successfully placing executives in high-profile speaking engagements
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Strong interpersonal skills and ability to work effectively with C-level executives and cross-functional teams
Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them
Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus
Willingness to travel as needed for events and executive support

Nice to Have

MBA or advanced degree in related fields
Experience with AI tools and emerging technologies

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field
MBA is a plus

Benefits & Perks

Comprehensive compensation package including base salary, equity, and benefits
Estimated base salary range between $190,000 - $214,750, with actual salary based on qualifications and market factors
Benefits such as mental health, wellness & fitness benefits, career coaching & support, inclusive family building benefits, long-term savings or retirement plans, and in-office culinary options

Working at Asana

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. We value diversity and inclusion to foster innovation and collaboration.

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