Product Marketing Manager II, Rider Acceleration

Uber

San Francisco, CA

Full Time

Senior

169k-188k

17 days ago

Job Description

About the Role

The Product Marketing Manager II, Rider Acceleration role is based in San Francisco, California, and focuses on developing strategies to deepen rider relationships and increase multi-product usage across Uber's rider portfolio. The role involves managing a small team, creating campaigns and content to educate riders about Uber's diverse offerings, and collaborating closely with Product, Marketing, Research, Design, and Engineering teams to drive growth and adoption.

Key Responsibilities

Manage a small team of Product Marketing Managers contributing to multi-product usage efforts, including in-app marketing content and rider growth strategies.
Develop a roadmap and learning agenda for marketing strategies to encourage riders to try different Uber products such as Uber Comfort, Uber Share, Wait & Save, Uber Moto, Courier, etc.
Identify ways to better visualize and articulate the value of Uber's products in marketing placements and the purchase flow to increase understanding and consideration.
Collaborate cross-functionally to test hypotheses and marketing tactics across various channels.
Craft positioning, messaging, and education tailored for different audiences based on insights, motivations, and barriers to adoption.
Partner with Research, Marketing, and Product teams to synthesize insights and data to inform campaign strategies that drive multi-product usage.
Scale successful campaigns and learnings from experiments to global markets.

Requirements

8+ years of marketing or product experience.
4+ years of experience in consumer product marketing.
Ability to manage and lead a team of product marketers.
Strong data skills to leverage insights for decision-making and growth.
Excellent storytelling and communication skills, with the ability to craft compelling narratives.
Self-starter attitude with a bias toward action and collaboration.
Experience designing and interpreting experiments.
Ability to translate insights into product and marketing ideas to increase conversion.
Proficiency with design tools like Figma or Canva for creating imagery and graphics.
Growth mindset towards using AI to improve workflow and content creation.

Nice to Have

Experience managing product marketers and helping them achieve effective, fulfilling work.
Ability to balance strategy and execution, driving projects independently.
Strong product thinking and ability to develop consumer-friendly copy quickly.
Experience with AI tools to enhance productivity and content development.

Qualifications

Educational background not explicitly specified but implied to require significant experience in marketing or related fields.

Benefits & Perks

Base salary range of USD$169,000 to USD$188,000 per year.
Eligibility to participate in Uber's bonus program.
Potential equity awards and other compensation.
Various benefits (details available via provided link).

Working at Uber

Uber's mission is to reimagine the way the world moves for the better, emphasizing bold ideas, real-world impact, growth through challenges, and progress fueled by speed. Uber values collaboration, innovation, and diversity, and is committed to equal opportunity employment. The company encourages a collaborative work environment with a focus on in-office presence unless otherwise approved, emphasizing its cultural identity centered around teamwork and shared progress.

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