Product Marketing Manager - Industry Solutions

Logitech

Irvine, CA

Full Time

Senior

101k-220k

15 days ago

Job Description

About the Role

Logitech is seeking a dynamic, seasoned marketing professional to join its Verticals team, which is launching and nurturing high growth businesses for Logitech and providing innovative technology solutions for customers in public sector industry verticals including government, health care, and education. The role involves leading product marketing for Logitech's solutions, crafting strategic messaging, marketing and communications plans, and content that resonates with internal and external audiences. This deeply collaborative position requires a strong leader adept at developing product marketing strategies based on customer insights, enabling commercial teams, driving results through marketing campaigns and content, and aligning stakeholders across a complex organization.

Key Responsibilities

Partner with customer insights and product/portfolio teams to generate user and buyer audience insights to prioritize target audiences, identify use cases for key industry verticals, and sharpen marketing strategies and execution.
Communicate the customer benefits of technical features across all touchpoints by developing clear, compelling value propositions and messaging frameworks aligned to industry-specific customer pain points and journeys.
Define objectives, communication channel mix, and campaigns to amplify product launches, partnering with communications, commercial, and product/portfolio teams.
Lead creative briefs and coordinate cross-functional, cross-departmental, and agency teams to create creative and content assets for packaging, sales/channel enablement, digital channels, and events for awareness and demand generation campaigns.
Lead the development of comprehensive marketing toolkits including business rationale, market insights, strategies, creative and content assets, and training materials to enable global commercial and regional teams.
Drive strategic marketing initiatives throughout the product lifecycle to ensure continuous engagement and healthy portfolio performance.
Monitor and analyze marketing performance to identify areas for improvement and optimize marketing efforts.
Lead cross-functional, cross-departmental, and agency teams to develop and execute marketing plans.

Requirements

Experience in technology product marketing focused on B2B/enterprise audiences and highly technical consumer electronics categories.
Experience translating customer insights and tailoring messaging for key audiences in public sector verticals including government, health care, and education.
Excellent writing, editing, presentation, public speaking, and storytelling skills for internal and external audiences.
Deep technical understanding to translate features and audience insights into customer-centric narratives.
Strong leadership skills to inspire, influence, and collaborate across a complex, global organization and with external partners.
Ability to build plans, identify high-impact tactics, and execute to achieve business objectives.
Data-driven decision-making skills with strong analytical capabilities.
Proven track record of delivering business results.
Willingness to travel up to 15%.
Bachelor's degree or equivalent industry experience.

Nice to Have

Experience in marketing for public sector industry verticals such as government, health care, and education.
Experience working with cross-functional teams and external agencies.
Ability to develop and execute comprehensive marketing strategies.

Qualifications

Bachelor's degree or equivalent industry experience.

Benefits & Perks

Comprehensive and competitive benefits packages.
Flexible working environments designed to support self-care and work-life balance.
Support for physical, financial, emotional, intellectual, and social wellbeing.
Remote work options and hybrid work model.

Working at Logitech

Logitech fosters an inclusive, diverse, and authentic work environment that values collaboration, innovation, and sustainability. The company encourages individuals to achieve wellbeing across multiple dimensions and supports a culture of equality and environmental responsibility.

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