Product Marketing Manager - Industry Solutions

Logitech

Lansing, MI

Full Time

Senior

101k-220k

6 days ago

Job Description

About the Role

Logitech is seeking a dynamic, seasoned marketing professional to join its Verticals team, which is launching and nurturing high growth businesses and providing innovative technology solutions for customers in public sector industry verticals including government, health care, and education. The role involves leading product marketing strategies, crafting messaging, and developing marketing campaigns to elevate Logitech's marketplace position. This full-time, hybrid/remote role supports a collaborative environment with a focus on customer insights, storytelling, and cross-functional leadership.

Key Responsibilities

Partner with customer insights and product/portfolio teams to generate user and buyer audience insights to prioritize target audiences, identify use cases for key industry verticals, and sharpen marketing strategies and execution.
Communicate the customer benefits of technical features across all touchpoints and develop clear, compelling value propositions and messaging frameworks aligned to industry-specific customer pain points and journeys.
Define objectives, communication channel mix, and campaigns to amplify product launches, partnering with communications, commercial, and product/portfolio teams.
Lead creative briefs and coordinate cross-functional, cross-departmental, and agency teams to create creative and content assets for packaging, sales/channel enablement, digital channels, and events for awareness and demand generation campaigns.
Lead the development of comprehensive marketing toolkits including business rationale, market insights, strategies, creative and content assets, and training materials to enable global commercial and regional teams.
Drive strategic marketing initiatives throughout the product lifecycle to ensure continuous engagement and healthy portfolio performance.
Monitor and analyze marketing performance to identify areas for improvement and optimize efforts.
Lead cross-functional, cross-departmental, and agency teams to develop and execute marketing plans.

Requirements

Experience in technology product marketing focused on B2B/enterprise audiences and highly technical consumer electronics categories.
Ability to translate customer insights and technical features into customer-centric narratives and tailored messaging for public sector verticals including government, health care, and education.
Excellent writing, editing, presentation, public speaking, and storytelling skills for internal and external audiences.
Strong technical understanding to communicate technical features effectively.
Outstanding leadership skills to influence and collaborate across a complex, global organization and with external partners.
Ability to build plans, identify high-impact tactics, and execute to achieve business objectives.
Data-driven decision-making skills with strong analytical capabilities.
Proven track record of delivering business results.
Willingness to travel up to 15%.
Bachelor's degree or equivalent industry experience.

Nice to Have

Experience translating customer insights into marketing strategies for public sector verticals.
Experience leading marketing campaigns for high-growth technology solutions.
Familiarity with digital marketing tools and content development.

Qualifications

Bachelor's degree or equivalent industry experience.

Benefits & Perks

Comprehensive and competitive benefits packages.
Flexible working environments designed to support self-care and work-life balance.
Support for physical, financial, emotional, intellectual, and social wellbeing.
Potential for higher compensation based on experience and business needs.

Working at Logitech

Logitech fosters an inclusive, diverse, and collaborative work environment that values authenticity and celebrates differences. The company supports hybrid work models, encourages individuals to achieve holistic wellbeing, and promotes a culture of innovation, equality, and environmental responsibility.

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