Senior Product Marketing Manager, Consumer Financial Solutions

Dailypay

New York, NY

Full Time

Senior

3 days ago

Job Description

About the Role

DailyPay is transforming the way people get paid. As a worktech company and the industry's leading on demand pay solution, DailyPay uses an award-winning technology platform to help America's top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace. DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. The Senior Product Marketing Manager, Consumer Financial Solutions, will play a key role in planning and executing go-to-market strategies, product launches, feature enhancements, campaigns, and user experience optimizations to grow revenue and improve user experiences across the Perks marketplace, helping millions of Daily Workers manage their finances and plan for the future.

Key Responsibilities

Develop the strategy and support the launch of new features, offers, and capabilities in the Perks platform with cross-functional teams including product managers, engineers, marketers, and salespeople.
Create product positioning, value propositions, and key messaging for customer touchpoints from top of funnel through sales, success, and support.
Support the measurement and evaluation of Perks to identify friction points and opportunities that drive adoption and engagement.
Collaborate with Enablement teams to enhance sales efforts and facilitate portfolio growth for client success managers.
Champion the user experience within the app, prioritizing user needs to drive offer revenue.
Guide the strategic partnerships team on sourcing categories, brands, and offers based on user insights.

Requirements

5+ years of Product Marketing or Management Consulting experience.
Proven success leading end-to-end product launches from inception to steady-state.
Experience in eCommerce, offers marketplace, or affiliate programs.
Exceptional written, verbal, and visual communication skills.
Experience using data to inform decision making.
Flexibility to learn quickly and adapt to changing needs.
Fiercely collaborative, driven, and ambitious.
Strategic thinking with strong execution skills.

Nice to Have

Experience in a fast-moving, ambiguous environment.
Experience working with cross-functional teams including product, engineering, sales, and marketing.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Exceptional health, vision, and dental care.
Opportunity for equity ownership.
Life and AD&D, short- and long-term disability insurance.
Employee Assistance Program.
Employee Resource Groups.
Fun company outings and events.
Unlimited PTO.
401K with company match.

Working at Dailypay

The company values collaboration, ambition, strategic thinking, and a user-centric approach. It encourages learning, adaptability, and working in a fast-paced environment with a focus on delivering impactful solutions for users and stakeholders.

Apply Now