Product Marketing Manager - Prescription Payer Management

Job Description

About the Role

We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels.

Key Responsibilities

Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business
Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits
Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions
Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
Create go-to-market (GTM) strategy to drive product adoption & engagement
Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
Serve as the subject matter expert on prescription wearer and channel needs and mindsets
Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance

Requirements

7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
In-depth knowledge of vision insurance across multiple providers
Experience with insurance formulary management and provider network strategies
Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
Experience analyzing data

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