Product Marketing Manager, Product LaunchesNew

About the Role

Key Responsibilities

• Drive project management of our product marketing efforts, including quarterly product package launches, monthly newsletters, roadmap webinars, and monthly Sales and CS enablement sessions.
• Lead GTM planning and execution for launches—owning timelines, stakeholder alignment, and deliverables.
• Contribute to messaging frameworks that position our products in a clear, compelling, and differentiated way.
• Help shape integrated campaign strategies, ensuring launches are aligned across marketing channels and connected to broader GTM priorities.
• Create enablement content, including monthly CGS sessions, product launch materials, and roadmap sessions to support Sales and CS in understanding and promoting releases.
• Measure launch performance, gather feedback, and refine our approach to bringing products to market. You will focus on adoption, usage, and internal readiness rather than broader commercial outcomes.

Requirements

• 3+ years of experience in product marketing, ideally at a B2B SaaS company.
• A track record of successfully launching products and managing complex cross-functional projects.
• Ability to build detailed launch plans, coordinate timelines, run GTM checklists, and keep cross-functional teams on track.
• Thrive in launch countdowns, with an ability to prioritize and drive to delivery under pressure.
• Strong written and verbal communication skills, with the ability to tailor messaging for different channels and personas.
• Experience partnering with sales and creating enablement content that drives impact.
• An understanding of integrated marketing campaigns and how PMM fits into the broader GTM ecosystem.
• Applicants must be currently authorized to work in the United States on a full-time basis.

Nice to Have

• Your own unique talents and transferable skills that aren't always in alignment with a given role.

Qualifications

• Experience in product marketing, ideally at a B2B SaaS company
• Successful product launch experience
• Ability to manage complex cross-functional projects
• Strong communication skills
• Partnering with sales and creating enablement content
• Understanding of integrated marketing campaigns

Benefits & Perks

• Medical, dental, and vision insurance
• Basic life insurance
• Mental health resources
• Financial wellness benefits
• Fully paid parental leave program
• Short-term and long-term disability coverage
• 401(k) plan and company match
• Up to 14 scheduled paid holidays per year
• Up to 80 hours of paid sick leave annually
• Paid vacation time (20-25 days depending on tenure)
• Flexible paid time off (PTO) for exempt employees