Product Marketing Manager Product Marketing Manager

Esri

Redlands, CA

Full Time

Mid Level

71k-121k

about 2 months ago

Job Description

About the Role

The Product Marketing Manager at Esri is responsible for developing and executing communication strategies related to product functionality, lifecycle, and pricing. The role involves creating multi-channel content to inspire and educate prospects and users, providing insights into competitive positioning, and engaging directly with customers through events and community-building activities. This position supports the company's mission of creating positive global change through GIS technology and emphasizes diversity, equity, and inclusion within a collaborative work environment.

Key Responsibilities

Develop and execute the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally.
Create multi-channel content and materials including web pages, emails, videos, case studies, articles, social content, press releases, and product resources to inspire and educate prospects and users.
Provide insight into competitive strengths, weaknesses, opportunities, and threats.
Identify and monitor key performance indicators to measure content effectiveness, usage, and overall performance.
Engage directly with customers through events, webinars, user groups, and interviews to understand their needs and build community.

Requirements

2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field.
Proven verbal and written communications skills with the ability to convey technical information in a non-technical manner.
Strong interpersonal skills and ability to thrive in a cross-functional team environment.
Experience with current marketing software, systems, and tools.
Understanding of common marketing concepts and best practices with strategic and tactical application.
Strong project management and problem-solving skills with experience leading programs or highly visible projects.
Ability to exercise good judgment within defined procedures and practices.
Self-starter, detail- and task-oriented, capable of managing multiple priorities.
Ability to travel 10-20% for meetings, events, and tradeshows.
Bachelor's degree in business, marketing, or related field.

Nice to Have

Demonstrated ability in releasing and creating interest in innovative technology products.
Advanced degree (MBA or related field) and/or a background in geography, computer science, or information systems.
Experience communicating and presenting to senior leadership to drive alignment and influence decisions.
Experience with GIS concepts and using GIS applications, especially ArcGIS Pro.

Qualifications

Bachelor's degree in business, marketing, or related field.

Benefits & Perks

Industry-leading health and welfare benefits including medical, dental, and vision insurance.
Basic and supplemental life insurance for employees and their families.
401(k) and profit-sharing programs.
Minimum of 80 hours of vacation leave, twelve paid holidays throughout the year.
Opportunities for personal and professional growth.

Working at Esri

At Esri, diversity is valued as a driver of innovation and a better workplace. The company emphasizes ongoing learning, growth, and inclusion, committed to creating positive global change through GIS technology. Esri promotes a workplace where employees from diverse backgrounds can contribute meaningfully, with a focus on equity, social justice, and community impact.

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