Product Marketing Manager, SMB Product Marketing Manager, SMB

Box Incorporated

Redwood City, CA

Full Time

Senior

122k-152k

about 1 month ago

Job Description

About the Role

The Product Marketing Manager, SMB at Box.com is responsible for developing positioning, messaging, and go-to-market plans to drive growth in the small to medium-sized business segment. The role involves becoming a GTM expert in SMB, understanding market dynamics, and partnering across teams to deliver tailored content and strategies that communicate the value of Box's products to this segment. The position is based in Redwood City, CA, with a focus on transforming how businesses collaborate and work together through innovative content marketing and cross-functional collaboration.

Key Responsibilities

Become a GTM expert in small to medium-sized businesses, including market dynamics, buying patterns, business needs, and technology trends.
Conduct market research, participate in customer briefings, partner with GTM teams, and analyze metrics to understand segment trends and insights.
Build expertise on Box's product portfolio and align features and capabilities with the SMB space.
Partner closely with technical product marketing managers to iterate on product messaging specific to SMB.
Develop tailored content for external marketing channels such as blog posts, e-books, presentations, and thought leadership pieces.
Create content for sales and customer success team enablement, including outbound plays, battle cards, pitch decks, webpages, call scripts, and email templates.
Act as a subject matter expert for SMB and collaborate across marketing, sales, customer success, and product teams to drive business results.

Requirements

5+ years of experience focused on the small and medium-sized business market.
Previous experience in product or content marketing, developing messaging and positioning for SMB.
SaaS B2B experience with a strong understanding of enterprise sales cycles and sales enablement needs.
Bias for action and ability to execute quickly while managing multiple deliverables.
Ability to collaborate with cross-functional teams and stakeholders.
Strong business intuition and understanding of executive concerns.
Enthusiasm for messaging, positioning, and content development.
Passion for a test-and-learn approach and iterating based on results.

Nice to Have

Experience working in a fast-paced SaaS environment.
Knowledge of the latest technology trends relevant to SMB markets.
Experience working with technical product marketing teams.

Qualifications

Educational background is not explicitly specified, but extensive experience in SMB marketing is required.

Benefits & Perks

Role is eligible for equity and benefits.
Competitive salary dependent on experience and location.
Work environment that encourages community and in-person collaboration, with a minimum of 2 days per week in the office.
Healthcare benefits and additional perks as outlined by Box.

Working at Box Incorporated

Box values community and in-person collaboration as a core part of its culture. The company emphasizes diversity, inclusion, and equal opportunity, with a focus on fostering authenticity and a supportive environment. Box is committed to fair and equitable practices, including accommodations for applicants with disabilities, and promotes a culture of innovation, collaboration, and respect for individual differences.

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