Product Marketing Manager - Smissline & Proline

ABB

Cary, NC

Full Time

Senior

98k-174k

about 1 month ago

Job Description

About the Role

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world. The division offers integrated digital technologies to control HVAC, lighting, shutters, security, and energy distribution solutions for various building types, serving rising global demand for smart building technologies that optimize energy distribution and building automation.

Key Responsibilities

Design, develop, and implement the product marketing, positioning, and go-to-market strategy for the SMISSLINE and ProLine Energy Distribution products.
Own the respective product portfolio for all marketing and business development activities in the US.
Lead communication and messaging of product value propositions in alignment with ABB's global product marketing strategy.
Coordinate with other functional areas of the business to achieve KPIs for the product lines in scope.
Create, plan, and ensure implementation of the US go-to-market product marketing strategy, including defining and communicating product value propositions and positioning.
Ensure achievement of targets related to demand orders, growth margin, net price variance, NPS, inventory turn, and on-time delivery.
Develop and implement annual marketing plans in collaboration with relevant business units and product groups.
Evaluate market opportunities, determine appropriate activities, and coordinate across divisions and business units.
Promote technical aspects, provide solutions, and utilize value-based selling to create product demand.
Develop and implement product support and training initiatives to ensure high customer satisfaction.

Requirements

Bachelor degree in Electrical Engineering or related field.
Minimum 5 years of experience in Sales, Product Management, or Product Marketing Management in a related electrical products/application industry.
Experience working with enterprise resource planning and standard operating procedures.
Ability to perform competitive analysis.
Travel up to 30-50% required.
Candidates must have work authorization to work for ABB in the USA.

Nice to Have

Six Sigma or equivalent training in process and quality assurance methodology.
Experience with customer relations via service, visits, relationships, etc.

Qualifications

Bachelor degree in Electrical Engineering or related field.
Minimum 5 years of relevant experience.

Benefits & Perks

Tools and freedom to grow your skills, shape your path, and take on meaningful challenges.
Impactful work that creates visible and tangible results.
Inclusive environment with equal employment opportunity for protected Veterans and Individuals with Disabilities.

Working at ABB

ABB values people from different backgrounds and promotes an inclusive, innovative environment. The company emphasizes growth, impact, and sustainability, aiming to deliver significant social and environmental benefits through its digital solutions and smart building technologies.

Apply Now