Product Marketing Manager V

About the Role

Key Responsibilities

• Create and deliver internal enablement resources that empower internal teams to deliver Client Horizon's brand strategy and narrative in-market, driving product understanding and engagement for consumers
• Drive close partnership and alignment with PMMs and cross-functional teams to ensure outbound marketing assets and communications ladder up to Client Horizon's brand strategy and accurately represent brand architecture principles
• Lead and collaborate with cross-functional teams, spanning brand, marketing, product, marketing insights, UXR, data science, etc., to develop and execute brand strategy initiatives that are rooted in consumer insights/data and drive brand health and business results
• Partner with internal and external creative and marketing teams to develop brand guidance on how to express the Client Horizon brand in external marketing campaigns, communications, and assets
• Build strong collaborative alliances with internal stakeholders to gain strategic buy-in on brand strategy and marketing artifacts and drive flawless, unified execution across teams

Requirements

• 10-15+ years of full-time experience in product marketing, brand marketing, consumer products, and/or brand management, with brands and at companies with global scale
• Experience building mass-market consumer-centric brands
• Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes
• Experience leading consumer go-to-market strategies across multiple audiences, launching and growing free or paid consumer products
• Experience working with Brand, Communications, Policy, and Legal teams at all levels of management
• Experience presenting, facilitating discussions, and driving decisions with executives and cross-functional teams
• Project management experience in fast-moving environments, working with different functions, showing strong judgment on assessing and solving problems
• Experience in presenting to higher-level leadership and cross-functional forums

Nice to Have

• Understanding of consumer mobile app and technology landscape both in the U.S. and internationally
• Gaming or consumer technology industry experience
• Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms
• Global marketing experience and deep knowledge of diverse cultural, social, and business landscapes
• Experience launching innovative, first-to-market products or services, emerging technologies or new product categories
• Experience copywriting and working with creative teams

Qualifications

• Not explicitly specified; implied: relevant experience in product/brand marketing and consumer products

Benefits & Perks

• Comprehensive benefits package including major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k