Product Marketing Manager V

About the Role

Key Responsibilities

• Create and deliver internal enablement resources that empower internal teams to deliver Horizon's brand strategy and narrative in-market, driving product understanding and engagement for consumers.
• Drive close partnership and alignment with PMMs and cross-functional teams to ensure outbound marketing assets and communications ladder up to Horizon's brand strategy and accurately represent brand architecture principles.
• Lead and collaborate with cross-functional teams, spanning brand, marketing, product, marketing insights, UXR, data science, etc., to develop and execute brand strategy initiatives rooted in consumer insights/data that drive brand health and business results.
• Partner with internal and external creative and marketing teams to develop brand guidance on how to express the Horizon brand in external marketing campaigns, communications, and assets.
• Build strong collaborative alliances with internal stakeholders to gain strategic buy-in on brand strategy and marketing artifacts and drive flawless, unified execution across teams.
• Demonstrate understanding of the Virtual Reality and software ecosystem to represent the market within the organization.

Requirements

• BA or BS degree.
• 10-15+ years of full-time experience in product marketing, brand marketing, consumer products, and/or brand management at companies with global scale.
• Experience building mass-market consumer-centric brands.
• Experience using data to inform strategy and develop meaningful go-to-market approaches that drive business outcomes.
• Experience leading consumer go-to-market strategies across multiple audiences, launching and growing free or paid consumer products.
• Experience working with Brand, Communications, Policy, and Legal teams at all levels of management.
• Project management experience in fast-moving environments, working with different functions, and showing strong judgment on assessing and solving problems.
• Experience presenting, facilitating discussions, and driving decisions with executives and cross-functional teams.

Nice to Have

• Understanding of consumer mobile app and technology landscape both in the U.S. and internationally.
• Gaming or consumer technology industry experience.
• Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms.
• Global marketing experience and deep knowledge of diverse cultural, social, and business landscapes.
• Experience launching innovative, first-to-market products or services, emerging technologies, or new product categories.
• Copywriting experience and working with creative teams.

Qualifications

• 10-15+ years of full-time experience in product marketing, brand marketing, consumer products, and/or brand management.

Benefits & Perks

• Health Benefits
• Paid Time Off (PTO)