Product Marketing Manager - Zoom Virtual Agent

Zoom

Boise, ID

Full Time

Senior

22 days ago

Job Description

About the Role

We are hiring a Product Marketing Manager, focused on our AI enabled virtual agent solution, Zoom Virtual Agent (ZVA), to join the Product Marketing team. This is a U.S. based individual contributor role with no direct reports. The role involves building compelling narratives, driving adoption and growth, and helping customers understand the value of AI-first self-service. Zoom Virtual Agent is transforming customer engagement by resolving inquiries quickly, scaling support, and improving satisfaction through intelligent, conversational automation. You'll be joining the Zoom CX-marketing team, working cross-functionally with product, sales, design, and campaign teams to bring ZVA to market.

Key Responsibilities

Leading the go-to-market strategy for Zoom Virtual Agent, driving awareness, pipeline, and adoption across customer segments. Craft target personas and growth ICPs, and build effective go-to-market targeting for each.
Building and owning compelling messaging and positioning that highlight ZVA's AI-first capabilities.
Creating marketing and enablement plans aligned to sales priorities, including developing tools such as personas, pitch decks, competitor insights, objection-handling guides, solution briefs, demos, and other customer-facing assets.
Understanding the market, segmentation, and global opportunities to position ZVA effectively and identify product attach strategies within the existing Zoom CX portfolio.
Leading product launches by partnering closely with product, marketing, and enablement teams to align timing, positioning, and execution.
Acting as the voice and champion of the customer by leveraging insights from customers, internal stakeholders, and research to shape strategy, messaging, and customer use cases.
Creating impactful content and thought leadership assets, including solution briefs, demo scripts, web copy, and industry perspectives.
Serving as a market-facing spokesperson and thought leader for Zoom Virtual Agent, representing customer success stories and Zoom's differentiation in AI-first self-service.

Requirements

Deep understanding of customer experience (CX), self-service automation, and AI-driven technologies.
Experience in building go-to-market strategies, messaging, and positioning for technology solutions.
Ability to create marketing and enablement plans, including developing customer-facing assets.
Strong cross-functional collaboration skills with product, sales, and marketing teams.
Excellent communication skills to act as a spokesperson and thought leader.
Experience in market positioning, segmentation, and product launch execution.