Product Marketing Manager - Zoom Virtual Agent

About the Role

Key Responsibilities

• Leading the go-to-market strategy for Zoom Virtual Agent, driving awareness, pipeline, and adoption across customer segments.
• Crafting target personas and growth ICPs, and building effective go-to-market targeting for each.
• Building and owning compelling messaging and positioning that highlight ZVA's AI-first capabilities.
• Creating marketing and enablement plans aligned to sales priorities, including developing tools such as personas, pitch decks, competitor insights, objection-handling guides, solution briefs, demos, and other customer-facing assets.
• Understanding the market, segmentation, and global opportunities to position ZVA effectively and identify product attach strategies within the existing Zoom CX portfolio.
• Leading product launches by partnering closely with product, marketing, and enablement teams to align timing, positioning, and execution.
• Acting as the voice and champion of the customer by leveraging insights from customers, internal stakeholders, and research to shape strategy, messaging, and customer use cases.
• Creating impactful content and thought leadership assets, including solution briefs, demo scripts, web copy, and industry perspectives.
• Serving as a market-facing spokesperson and thought leader for Zoom Virtual Agent, representing customer success stories and Zoom's differentiation in AI-first self-service.

Requirements

• 5+ years of experience in product marketing, ideally in SaaS, CX, or AI-focused roles.
• Demonstrated understanding of the customer experience landscape, including the strategic importance of self-service and automation in modern support environments.
• Experience developing clear, concise messaging that communicates technical concepts in a human, benefits-first way.
• Ability to manage multiple projects, meet deadlines, and collaborate cross-functionally.
• Excellent storytelling skills, both written and verbal, with great attention to detail.
• Enthusiasm for innovation, generative AI, and the future of agentic automation in customer experience.

Nice to Have

• Experience with AI-driven technologies and self-service automation.
• Experience in SaaS or related technology sectors.
• Strong understanding of customer experience strategies and market segmentation.

Qualifications

• Educational background is not explicitly specified, but extensive experience in product marketing is required.

Benefits & Perks

• A variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health.
• Support for work-life balance and community involvement.
• Competitive salary with total direct compensation including base salary, bonus, and equity.
• Structured hybrid work approach centered around offices and remote work environments.