Product Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute go-to-market strategies for MSCI's Real Estate products and solutions, with a focus on the specific needs and decision-making journeys of Asset Owners and Asset Managers in North America.
• Craft client-centric messaging, positioning and value proposition that reflect the investment priorities, regulatory drivers, and operational models of institutional real estate investors.
• Create and manage high-impact marketing content and campaigns, including thought leadership, webinars, product collateral, and web content that resonate with our key client segments.
• Partner closely with product management from the earliest stages of product development—testing market demand, validating use cases with key client segments, and ensuring offerings are aligned with real industry needs.
• Lead the development of go-to-market (GTM) strategies.
• Lead competitive and market intelligence efforts, staying ahead of evolving trends in commercial real estate, technology (including AI), ESG, and capital allocation strategies used by institutional investors.
• Collaborate closely with coverage management teams to support pipeline development, provide client-facing materials, and drive strategic account engagement.
• Support and enhance sales enablement by equipping client-facing teams with positioning guides, pitch materials, and training aligned to the client segment's pain points and value drivers.
• Champion the use of AI and analytics in developing scalable marketing approaches and delivering more personalized, insights-driven client experiences.
• Partner with the digital team to measure and report on campaign effectiveness and engagement across client segments to refine strategies and maximize impact.

Requirements

• 7+ years of experience in product marketing, strategy, or related roles, ideally within commercial real estate, real assets, or financial services.
• In-depth understanding of the commercial property investment ecosystem, including fund management, valuation, and risk/return frameworks.
• Proven ability to translate complex products into clear, differentiated messaging.
• Strong written and verbal communication skills with an eye for storytelling and client-centric narratives.
• Demonstrated comfort with AI tools, data-driven marketing, and a general aptitude for technology and innovation.
• Experience collaborating across global teams and managing multiple stakeholders.

Nice to Have

• Experience with commercial real estate, real assets, or financial services.
• Knowledge of technology trends including AI, ESG, and capital allocation strategies used by institutional investors.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Salary range: $133,000 - $173,000 per year plus eligible for annual bonus.
• Transparent compensation schemes and comprehensive employee benefits, tailored to your location.
• Flexible working arrangements, advanced technology, and collaborative workspaces.
• A culture of high performance and innovation with opportunities for experimentation and responsibility.
• Global network of talented colleagues and support for ongoing skills development through programs like Learning@MSCI, LinkedIn Learning Pro, and tailored learning opportunities.
• Multi-directional career paths offering professional growth through new challenges, internal mobility, and expanded roles.
• Inclusive environment with Employee Resource Groups such as All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola! MSCI, Pride & Allies, Women in Tech, and Women's Leadership Forum.