Product Marketing Specialist

ABB

Cary, NC

Full Time

Mid Level

80k-148k

about 1 month ago

Job Description

About the Role

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world. This role involves implementing product marketing strategies aligned with global product strategy, supporting sales activities, and showcasing Electrification Industry expertise by driving sales efficiency and providing product knowledge and training, particularly for Distribution Solutions products in the MV Switch Gear segment.

Key Responsibilities

Implement the product marketing strategy targeting primarily OEMs, including defining and communicating switchgear product value propositions and product positioning in accordance with the global product marketing strategy.
Achieve product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
Focus on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
Execute annual marketing plan in collaboration with relevant division and/or product groups.
Develop business plans focused on driving business development for a defined market.

Requirements

Bachelor's Degree in Electrical or Mechanical engineering preferred, or Associate's degree and/or significant relevant experience in lieu of higher degree.
3+ years of experience in MV electrical distribution and industry business.
MV switchgear and R&D/product management experience required.
Product specific knowledge of ADVANCE Switchgear or equivalent required.
Previous work with Solidworks, CATIA, Autocad and other R&D software tools.
Ability to travel an estimated 30-50%.
Candidates must already have a work authorization that would permit them to work for ABB in the US.

Nice to Have

Experience with R&D software tools such as Solidworks, CATIA, Autocad.

Qualifications

Bachelor's Degree in Electrical or Mechanical engineering preferred, or Associate's degree with relevant experience.
3+ years of experience in MV electrical distribution and industry business.

Benefits & Perks

Position expected to pay between $79,800 and $148,200 annually.
Tools and freedom to grow skills, shape your career, and take on meaningful challenges.
Impactful work that creates visible and tangible results.

Working at ABB

We want you to bring your full self to work—your ideas, energy, and ambition. ABB values diversity and inclusion, providing tools and opportunities for growth, and fostering an environment where your work makes a meaningful impact every day.

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