Product Marketing Specialist

About the Role

Key Responsibilities

• Develops knowledge and understanding within Marketing department to inform both local and national media plans in support of inquiry, enrollment, and start goals.
• Creates and maintains competitive analyses to identify the strengths and weaknesses of their assigned UTI/MMI programs as compared to other STEM educators, community colleges, public universities and on-the-job training.
• Intersects with UTI departments outside of Marketing to foster a further understanding of UTI's curriculum, external partnership synergies, and evolving organizational goals, for each assigned program.
• Monitors program results and proactively develops and shares strategies to optimize advertising spend while achieving program KPIs.
• Engages in quarterly planning workshops and assists with creative development and tactical strategies that leverage the competitive advantages and value propositions that resonate with UTI's prospective students.
• Capitalize on competitive advantages and key value propositions to support messaging, event execution, content development, inquiry generation, and enrollment.
• Supports and delivers enhancements to further develop the content and outcomes of events pertaining to their assigned programs.
• Responsible for managing updates relevant to their programs across internal and customer-facing collateral and sales tools.
• Supports the planning and execution of new program launches.
• Other duties as assigned.

Requirements

• Bachelor's Degree (preferably in Marketing, Communications or Journalism), or equivalent experience with demonstrated ability required.
• Minimum three-five years of experience in marketing, marketing project management, and/or product marketing/management required.
• Experience in a lead generation/direct response environment required.
• Experienced navigating data-driven platforms to analyze and interpret trends that result in proactive and strategic recommendations required.
• Demonstrated history of managing complex multi-channel projects to successful completion required.
• Ability to work in a fast-paced environment, be highly organized, detail-oriented, and able to multi-task successfully.
• Strong conceptual skills and the ability to support and communicate ideas.
• Ability to produce routine reports and correspondence; communicate effectively with employees and executives.
• Ability to apply common sense understanding to carry out instructions in written, oral, or diagram form.
• Ability to creatively work through challenging projects involving several variables and multiple stakeholders.

Nice to Have

• Experience in Auto, Diesel, Marine, Motorcycle, Welding, and/or other industry experience.
• Experience in the Education industry related to lead generation and marketing.

Qualifications

• Bachelor's Degree (preferably in Marketing, Communications or Journalism), or equivalent experience.

Benefits & Perks

• $65,000-75,000/year DOE
• Paid Training
• FREE UTI or Concorde Tuition for you AND your Immediate Family
• Medical/Dental/Vision/Life Ins/STD & LTD Ins
• 401K, Paid Holidays, Paid Time Off
• Paid Parental Leave