Product Marketing Specialist

About the Role

Key Responsibilities

• Supports Marketing Manager in coordinating and executing marketing strategy that aligns with company strategy and goals
• Ensures that product-relevant marketing activities adhere to brand messaging guidelines and resonate with target audiences
• Monitors competitors' products to identify gaps and opportunities
• Works closely with other teams to develop promotional programs and tools to support product plans and launches
• Conducts product training for customer success and other audiences
• Creates copy and collaborates with creative team members to produce technical content
• Updates marketing materials such as website copy, emails, blogs, and images to ensure accuracy and relevance
• Participates in planning meetings with Marketing and other teams for new project needs
• Leverages marketing and sales tools (e.g., Google Analytics, Salesforce) to gather market and buyer insights
• Reviews project deadlines and assists with prioritizing assignments based on company needs
• Maintains technical knowledge by attending workshops, reviewing publications, and staying current with marketing trends
• Conducts market research to analyze competitive landscape, market trends, and customer behavior
• Communicates campaign deliverables, objectives, and timelines to team members
• Organizes and maintains an inventory of marketing materials and coordinates new material creation
• Develops marketing deliverables including social media posts, blog posts, print materials, emails, and website updates
• Monitors and analyzes metrics to track marketing campaign success

Requirements

• Experience supporting marketing strategy development and execution
• Ability to conduct market research and analyze market trends
• Proficiency in creating marketing content such as copy, social media posts, and website updates
• Familiarity with marketing tools like Google Analytics and Salesforce
• Strong organizational skills to manage multiple projects and deadlines
• Good communication skills for team collaboration and campaign planning
• Technical knowledge related to marketing and industry trends

Nice to Have

• Experience with digital marketing and cross-departmental collaboration
• Knowledge of marketing software and content management systems
• Experience in product training or customer success support

Qualifications

• Not explicitly specified; implied mid-level marketing experience

Benefits & Perks

• Not specified in the description