Product Marketing, Sr. Specialist Product Marketing, Sr. Specialist

About the Role

Key Responsibilities

• Develop value proposition, product positioning, target customer definition, naming, key selling points, and features and benefits prioritization for Motorola's premium devices.
• Represent the voice of the consumer during the product development process, providing feedback to product management and engineering partners.
• Influence cross-functional teams and senior leadership in key decisions to benefit consumers, customers, and the business.
• Design market intelligence and research to analyze trends, competitive offerings, market segmentation, customer needs, and feature tradeoffs.
• Partner with internal creative teams to develop marketing creative and customer sell-in materials.
• Author product marketing briefs (PMBs) for use by customer-facing teams and coordinate briefings for integrated marketing teams and agencies.
• Contribute to the development of global launch strategies and go-to-market plans.
• Partner closely with PR on new product introductions, including reviewer guides, blog posts, and press presentations.
• Participate as Subject Matter Expert in high-profile device launch announcements, press briefings, and media interviews.

Requirements

• Very strong fluency in the English language, with all key deliverables and messaging in English.
• Minimum of 5+ years of experience in Marketing, Product Marketing, or Communications.
• Bachelor's degree in Marketing or equivalent.
• Proven ability to achieve results in a fast-moving, dynamic environment.
• Excellent communication, interpersonal, and management skills.
• Experience interacting with staff, colleagues, management, and global cross-functional teams.
• Strategic and analytical thinking skills with attention to detail.
• Strong English verbal, written, and presentation skills.
• Proactive with a strong problem-solving attitude.
• Proven time management and organizational skills.
• Customer-centric mindset, motivated, results-oriented, and a creative thinker.
• Ability to work independently.

Nice to Have

• Passion for technology.
• Experience within the consumer electronics, handset/mobility, or technology industries, especially in the premium tier.
• Knowledge of retail and carrier marketing and sales processes worldwide.

Qualifications

• Bachelor's degree in Marketing or equivalent.
• Minimum 5+ years of related experience in marketing or product marketing.

Benefits & Perks

• Base salary range of $100,000 - $140,000, with potential for bonus and/or commission.
• Lenovo's various benefits as detailed on https://www.lenovobenefits.com.