Programmatic Marketing Analyst

LendingTree

Charlotte, NC

Full Time

Mid Level

61k-80k

12 days ago

Job Description

About the Role

As a Programmatic Marketing Analyst, you will support the execution of online display and native advertising campaigns for LendingTree loan and banking products. You will leverage auction-based programmatic media buying platforms and direct publisher partnerships, working under the direction of a Programmatic Manager within the Marketing department. This role involves managing campaign performance, optimizing strategies, and collaborating with cross-functional teams to drive online lead generation and campaign success.

Key Responsibilities

Manages daily media campaign spend, optimizes auction bid strategies, and monitors P&L across various platforms and publishers to achieve marketing objectives focused on online lead generation.
Supports campaign performance by assisting with strategic launches and ongoing optimizations, using data-driven insights to inform audience segmentation, geo-targeting, dayparting, and publisher selection.
Assists with identifying and testing new advertising platforms, evaluates emerging audience opportunities, and leads ongoing conversion funnel optimization through iterative creative and landing page testing.
Compile and organize campaign performance reports.
Support communication of findings and strategic insights to cross-functional marketing and product teams.
Analyzes large data sets to uncover trends, patterns, and form hypotheses, iterating on these hypotheses to develop and implement new tests and optimizations.
Collaborates closely with partners to brainstorm new opportunities, secure appropriate support, and stay informed about product releases, new features, and inventory opportunities.

Requirements

Bachelor's degree.
2+ years of marketing experience.
Familiar with executing and optimizing digital advertising campaigns.
Proficient in Excel and comfortable learning new platforms and tools.
Strong analytical, interpersonal, communication and presentation skills.
Self-motivated team player, with an experimental mindset, able to execute effectively, communicate on new ideas and see projects through start to finish.
Hard-working, creative, detailed oriented and eager to learn and expand knowledge of online direct marketing and relevant emerging technologies.

Nice to Have

Familiarity with consumer lending and/or real estate.

Qualifications

Bachelor's degree
2+ years of marketing experience

Benefits & Perks

Health insurance
Dental insurance
Vision insurance
401(k) matching
Eligible for annual performance bonus

Working at LendingTree

We're a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We're collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you'll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we're pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, 'Get Stuff Done'). We promote diversity and inclusion, thrive because of these values, and do not discriminate based on race, color, religion, gender, age, national origin, disability, marital status, sexual orientation or military status.

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