Programmatic Media Specialist Senior

About the Role

Key Responsibilities

• Responsible for in-house programmatic strategy development, campaign activation and optimization across key buying platforms (Meta, DV360, etc.)
• Manages the official Grainger accounts across key programmatic buying platforms
• Creates customer centric goals and KPIs for our programmatic campaigns to align with our overall marketing and business objectives
• Identify and develop audience targeting strategy across different programmatic platforms as it relates to the implementation and execution of campaigns
• Owns of programmatic campaign budget reporting, reconciliation, accrual, and invoice process
• Collaborates with our creative and content Marketing team to develop, coordinate, test and report on ad copy and creative assets by different campaign goals (e.g., awareness, engagement, and conversion)
• Owns daily, weekly, monthly, and ad-hoc reporting efforts and analytical support to generate valuable insights and improve performance (e.g., pacing, performance, campaign efficiency, and profitability analysis)
• Collaborates with buying platform partners on strategy development, new capability testing, and ad-hoc requests and opportunities
• Monitors trends in programmatic tools, applications, channels, design and strategy
• Implement ongoing education to remain highly effective
• Support incremental marketing and broader business initiatives with programmatic campaigns through setting, managing and reporting on campaigns that align with incrementality testing and other marketing business initiatives

Requirements

• Bachelor's Degree preferably in business or marketing
• 5+ years' experience planning and managing end-to-end digital media campaigns; preferably with different DSP platforms
• 2+ years of hands-on experience with paid media buying and campaign management
• Experience utilizing paid media buying and optimization levers
• Experience with DMPs (Data Management Platforms), audience segmentation, and audience data onboarding tools
• Experience developing programmatic content and promotion
• Experience building relationships cross-functionally, planning, problem solving, and managing multiple projects and meeting competing deadlines
• Ability to lift 25 pounds

Nice to Have

• Experience with different DSP platforms
• Experience with DMPs and audience data onboarding tools

Benefits & Perks

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist
• 18 paid time off (PTO) days annually for full-time employees and 6 company holidays per year
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents