Programmatic Specialist

About the Role

Key Responsibilities

• Manage client Programmatic media campaigns, including DSP strategy development, QA, campaign creation and management, optimization, report delivery, and client communication.
• Develop strategies across all HOK solutions to achieve campaign KPIs; analyze campaign results and adjust strategy and budgets accordingly.
• Provide programmatic subject matter expertise to inform opportunities for publisher buying types, creative recommendations, and ad format recommendations.
• Evaluate media recommendations and clearly identify key media deliverables in terms of accountability and performance.
• Regularly communicate with Media and Client Management teams on campaign health, reporting, and recommendations.
• Oversee detailed elements of digital media campaigns, including tracking metrics and troubleshooting issues that impact performance.
• Support activation of digital media campaigns by managing tagging, verification, and reporting tasks.
• Execute hands-on DSP buys and campaign management for the agency’s largest accounts.
• Foster relationships across departments and develop strategic buying solutions aligned with business needs.

Requirements

• 2+ years in a hands-on role managing Programmatic campaigns.
• Experience with WMC DSS.
• Advanced understanding of Programmatic Buying.
• Working knowledge of display, video, social, and/or DSP partners, and external data or media providers (DV360, TTD, Yahoo, Meta).
• Expertise in cross-channel and cross-device tracking, optimization, and attribution.
• Ability to handle multiple competing priorities, delegate, and escalate as needed.
• Self-starter with ability to thrive in an ambiguous, fast-paced, results-oriented environment.
• Ability to cultivate strong relationships internally and externally.
• Critical thinking skills with decision-making ability considering multiple business units and clients.

Nice to Have

• Experience with external data or media providers such as DV360, TTD, Yahoo, Meta.

Qualifications

• Educational background is not explicitly specified, but relevant experience and skills are required.

Benefits & Perks

• Comprehensive group health plans.
• Paid maternity and paternity leave for pregnancy, adoption, and surrogacy.
• Flexible paid time off.
• Employee assistance programs.
• Wellness support initiatives.
• Financial health advice and guidance.
• Tuition support and assistance.
• Flexible and supportive work environment and culture.
• Medical coverage, dental, vision, disability, 401(k), and paid time off for regular roles.