Promotional Specialist 13 (Market Development Specialist)

State of Michigan

Lansing, MI

Full Time

Mid Level

12 days ago

Job Description

About the Role

This position serves as a Marketing Development Specialist in the department's Farm-to-Family program for the development and expansion of markets for Michigan food and agricultural commodities. This position promotes the Farm-to-Family Program. The position acts as an expert resource for small and medium sized growers and food businesses promoting and facilitating market development at various points along Michigan-origin agri-food supply chains. The specialist will develop strategic plans for market opportunities, manage execution, and serve as a liaison between buyers, MDARD units, external partners, and farmers to identify opportunities and barriers to market development.

Key Responsibilities

Promote the Farm-to-Family Program and facilitate market development for Michigan food and agricultural commodities.
Act as an expert resource for small and medium-sized growers and food businesses, sharing information, food industry norms, and best practices.
Serve as a liaison between current and prospective buyers, MDARD units, other state agencies, external partners, and farmers.
Identify opportunities and barriers to market development and assist with project development to address barriers.
Lead outreach and educational efforts for prospective buyers at different levels.
Work closely with the Farm-to-Family program team to develop and implement strategic plans for market opportunities.

Requirements

Possession of a bachelor's degree in any area.
Four years of professional experience equivalent to a Promotional Agent, including two years equivalent to a Promotional Agent P11 or one year equivalent to a Promotional Agent 12.

Qualifications

Experience in marketing, food systems, or related fields is implied by the experience requirements.
Ability to develop and execute strategic plans and outreach efforts.

Working at State of Michigan

MDARD offers a positive work-life balance with optional hybrid work options and flexible work schedules. Department leaders support a great team culture and are committed to professional development. MDARD is committed to diversity, equity, and inclusion, fostering an inclusive culture through involvement and empowerment, recognizing the inherent worth and dignity of all people.

Apply Now