Promotions Manager

About the Role

Key Responsibilities

• Creates, implements and executes promotions (immediate, short and long range) to ensure growth in player profitability and overall brand engagement while retaining existing customers and acquiring new customers.
• Designs and executes promotions for the Casinos that drives play, trips, time on device, increased brand engagement and hotel occupancy (where applicable).
• Develops canned instantaneous promotions with collateral support via all media/communication options that can be implemented immediately; communicates and works with other departments to determine criteria/standard procedures for instantaneous promotions usage.
• Ensures that promotions are creative, bring energy to the property, and adhere to Tribal Gaming Commission and/or PGCB regulations.
• Creates reports and measurements of promotions to ensure they meet or exceed expectations of play, trips, time on device, increased brand engagement and hotel occupancy.
• Maintains an ongoing schedule of promotions as outlined in the property marketing plan.
• Prepares financial pro forma projections of expected profitability for proposed promotions and reviews the results of past promotions and events; makes recommendations for the feasibility of repeating or modifying those promotions.
• Develops theme, format and budget specifications for all promotions.
• Coordinates and acts as master of ceremonies for promotions and special events related to the casino.
• Coordinates all décor requirements for promotions.
• Determines staffing needs and ensures proper work schedules necessary to implement promotions.
• Ensures public awareness of events.
• Directs, oversees, and assists leadership and team with planning of promotions, entertainment, and other marketing projects.
• Distributes promotional materials online, throughout the casino, and local area as needed.
• Completes required paperwork and reporting for promotion winners including winners' releases and IRS 1099 forms.
• Handles special assignments from leadership.
• Communicates all events and information related to the events to operating departments to ensure timely coordination and customer service.
• Establishes effective working relationships with all operating departments.

Requirements

• Bachelor's Degree in Marketing, Public Relations or Related Field AND two (2) years supervisory or management experience in Marketing.
• OR Four (4) years' experience in a Management position in Marketing.
• OR Three (3) years' experience in a Supervisory position in Marketing with Wind Creek Hospitality.
• Must have five (5) years' experience in a major casino or resort environment with a proven track record of increasing revenues.
• Experienced and proficient user in Microsoft Excel; a skills test will be administered and candidate must achieve at least 70% skills pass rate.
• Must pass an interview panel regarding communication skills, guest services skills, and demonstrate a friendly, helpful personality and positive attitude.
• Must have strong leadership, organizational, communication, human relations, and decision-making skills.
• Must be organized and detail oriented.
• Must successfully pass job interview, including a guest service audition.
• Exceptional service attitude and excellent verbal and written communication skills.
• Public speaking experience preferred.
• Self-starter with a strong sense of urgency.
• Ability to work calmly in high-pressure situations.
• Willing to work a flexible schedule including evenings, weekends, and holidays.
• Possess a valid state-issued driver's license.
• Willing to travel and participate in training as required.
• Must have a Tribal Gaming License or the ability to obtain and maintain one.
• Willing to work in a smoke/secondary smoke environment.

Nice to Have

• Experience with event planning and promotions in a casino or resort environment.
• Experience with media and communication channels for promotions.

Qualifications

• Bachelor's Degree in Marketing, Public Relations or Related Field.
• Five (5) years' experience in a major casino or resort environment.

Benefits & Perks

• Not explicitly specified in the description.