Recruitment Marketing & Brand Manager

About the Role

Key Responsibilities

• Manage a recruitment marketing service offering to develop and implement recruitment marketing strategies nationally across 10 lines of businesses
• Create and manage employer branding presence across various platforms, managing and optimizing channels to drive top of funnel performance
• Manage external vendors to innovate recruitment marketing tactics and execute plans and achieve goals to optimize candidate flow
• Build and lead engagement strategies to drive traffic to talent pools and increase hiring outcomes
• Develop and maintain tools, materials and assets for recruiting and hiring teams to leverage to drive attraction to open roles and build brand presence
• Collaborate with the HR and recruitment teams to understand hiring needs and develop targeted marketing campaigns in priority markets
• Analyze and report on the effectiveness of recruitment marketing efforts, leveraging insights to optimize outcomes
• Lead internal marketing efforts to ensure awareness and visibility of open roles to internal talent
• Stay up-to-date with industry trends and best practices in recruitment marketing
• Manage, mentor, and develop direct reports, ensuring optimal performance to achieve desired outcomes

Requirements

• Bachelor's degree in marketing or applicable field or equivalent years of work experience specific to the employment branding/social media space
• Five or more years of experience utilizing digital marketing/advertising tactics for a multi-unit brand
• Experience managing vendor relationships required
• Three or more years of experience within a recruitment or human resources role is highly preferred
• Project management experience including creative, development, budgeting, and agency management
• Experience using social media data and analytics tools

Qualifications

• Bachelor's degree in marketing or applicable field or equivalent years of work experience specific to the employment branding/social media space
• Five or more years of experience utilizing digital marketing/advertising tactics for a multi-unit brand
• Experience managing vendor relationships required
• Three or more years of experience within a recruitment or human resources role is highly preferred
• Project management experience including creative, development, budgeting, and agency management
• Experience using social media data and analytics tools