Redpoint Integration Specialist

Source Infotech

Malvern, PA

Contract

Senior

5 days ago

Job Description

About the Role

We are seeking an experienced Redpoint Interaction Specialist to join our marketing technology team. This role requires expertise in Redpoint Global's customer engagement platform, with a focus on designing, implementing, and optimizing real-time customer interactions across multiple channels. The ideal candidate will bridge marketing strategy with technical execution to deliver personalized customer experiences at scale.

Key Responsibilities

Design and implement complex interaction flows using Redpoint Interaction (RPI)
Configure real-time decision engines for personalized customer experiences
Develop and maintain interaction strategies across email, web, mobile, and other channels
Create and optimize decision trees, business rules, and segmentation logic
Manage campaign orchestration and customer journey mapping
Integrate Redpoint Interaction with CRM, CDP, and other marketing technology stack
Configure API connections and data feeds for real-time decisioning
Implement tracking, attribution, and measurement frameworks
Troubleshoot platform issues and optimize performance
Collaborate with IT teams on data architecture and system integrations
Partner with marketing teams to translate business requirements into technical solutions
Execute multi-channel campaigns with real-time personalization
A/B test interaction strategies and optimize performance
Monitor campaign performance and provide actionable insights
Ensure compliance with data privacy regulations (GDPR, CCPA, etc.)
Analyze customer interaction data to identify optimization opportunities
Create dashboards and reports for stakeholder communication
Conduct performance analysis and ROI measurement
Recommend improvements to interaction strategies and customer journeys

Requirements

3+ years of hands-on experience with Redpoint Interaction platform
Strong understanding of real-time decisioning and customer journey orchestration
Experience with API integrations and data management
Proficiency in SQL for data analysis and segmentation
Knowledge of HTML/CSS for email and web personalization
Familiarity with marketing automation platforms and CDPs
5+ years in digital marketing, campaign management, or marketing operations
Experience with multi-channel campaign execution
Understanding of customer lifecycle marketing and personalization strategies
Knowledge of marketing attribution and measurement methodologies
Experience with A/B testing and conversion optimization
Strong analytical and problem-solving abilities
Excellent project management and organizational skills
Ability to translate business requirements into technical solutions
Strong communication skills for cross-functional collaboration
Detail-oriented with ability to manage multiple projects simultaneously

Nice to Have

Redpoint Global certification in Interaction or Data Management
Experience with other customer engagement platforms (Adobe Campaign, Salesforce Marketing Cloud, etc.)
Knowledge of machine learning and predictive analytics
Background in e-commerce or retail marketing
Experience with data privacy and compliance frameworks
Familiarity with cloud platforms (AWS, Azure, Google Cloud Platform)

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