Regional Marketing Director

About the Role

Key Responsibilities

• Creates the marketing plan including digital media and paid media campaign concepts for assigned facilities in consultation with facility operations, team members, business development, and the agency.
• Creates eNewsletter content. Maintains distribution lists for email marketing, ensuring that audiences grow. Administers facility's email marketing outreach via Constant Contact.
• Executes and monitors the plan for results including monthly reporting to leadership on results and actions taken to remediate when not at target. Monitors trending metrics including missed-call reporting on Analytics Dashboard, escalating where needed.
• Administers facility social media visibility by identifying and soliciting interesting content that brings facility culture to life. Captures, captions, posts and monitors. Engages Agency team for creative asset creation, as needed.
• Regularly audits all digital footprints (ex: facility websites, Google My Business, social media accounts) at a minimum, weekly, to ensure accuracy and immediately resolve issues found during audits. Provides weekly report to leadership on what was audited, findings and actions taken.
• Ensures current and relevant content is developed and ready to deploy including facility-based content created by facility staff is accurate and fresh.
• Collaborates with complementary Marketing functions to ensure alignment and integration.
• Champions facility positive PR. Builds relationships and maintains local media list, pitches positive stories (aligning with Corp PR), orchestrates local events, promotes community engagement.
• Ensures facility/network is leveraging all available channels, resources, vendor platforms, as relevant to operations and service lines. Spearheads consideration of new functionalities, as needed, to support evolving business demands.
• Researches and stays attuned to what competitors are doing digitally to reach patients so facilities/network can stay relevant. Researches innovative trends both locally and nationally so facilities/network can get ahead.
• Performs other duties as assigned/required by this position.

Requirements

• Education: Bachelor's Degree in marketing or related field required.
• Experience: 5 years of healthcare marketing manager experience required; behavioral healthcare marketing experience preferred.
• Skills: Proficient knowledge of marketing metrics and Digital Analytics platforms.
• Strong proficiency in conducting research via the Internet.
• Understanding of client-facing interaction; works well with multiple stakeholders across national location.
• Proficient in Microsoft Office Suite.
• Strong sense of urgency and problem-solving skills.
• Ability to analyze and assess new developments in the industry.

Nice to Have

• Behavioral healthcare marketing experience.

Benefits & Perks

• Student Loan Repayment - $200 per month.
• Tuition Reimbursement - $5,000 per year.
• Challenging and rewarding work environment.
• Competitive Compensation & Generous Paid Time Off (26 days per year + roll over).
• Excellent Medical, Dental, Vision and Prescription Drug Plans.
• 401(K) with company match and discounted stock plan.
• SoFi Student Loan Refinancing Program.
• Career development opportunities within UHS and its 300+ Subsidiaries.
• More information is available on our Benefits Guest Website: benefits.uhsguest.com.