Regional Marketing Director

About the Role

Key Responsibilities

• Target budgeted occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily assets through strategic marketing programs.
• Collaborate with the national marketing team to establish, implement, and maintain the goals and objectives of Willow Bridge Property Company.
• Understand and articulate search engine optimization and search engine marketing goals for individual assets to regional and on-site teams as well as ownership groups.
• Research and build community marketing plans for existing and potential new business that attract the target audience and address business objectives.
• Create and maintain marketing budgets for individual communities.
• Maintain relationships with marketing vendor partners to review portfolio performance regularly.
• Develop and create marketing materials for potential new business and present ideas at proposal meetings.
• Communicate regularly with ownership groups, asset managers, and regional executives regarding marketing performance.
• Manage marketing assignments for community management transitions and digital asset collection.
• Collaborate with marketing and design agencies for new construction and rebrand projects, including creative direction and project management.
• Assist with new development floorplan review and pre-development efforts as defined by senior leadership.
• Manage software integrations to ensure dynamic pricing and availability are accurately listed on websites and ILSs.
• Ensure data accuracy in property management systems and update as needed.
• Oversee quality and publication of community photos and videos across channels.
• Set-up and monitor reputation management strategies for each community.
• Implement and manage lead tracking and lead management systems, analyzing reports and making recommendations.
• Train and manage on-site teams to utilize marketing software effectively.
• Analyze website performance using Google Analytics and optimize accordingly.
• Develop and oversee social media content, campaigns, and strategies, including paid promotions and contests.
• Monitor and update major social media and locational websites such as Google My Business, Instagram, Twitter, and Facebook.
• Collaborate with on-site teams to develop innovative marketing strategies based on market conditions and property data.
• Assist communities facing marketing challenges to improve occupancy.
• Oversee and train local and regional teams on marketing roll-outs and best practices.
• Conduct regular site visits to ensure curb appeal, signage, model setups, and marketing opportunities are optimized.
• Research market landscape, competitor initiatives, and new marketing channels to stay current.
• Attend company meetings and industry education conferences.

Requirements

• Multifamily marketing experience preferred.
• BA / BS degree strongly preferred.
• Previous experience with property management software.
• Graphic design experience is a plus.
• Excellent written, verbal, and customer service skills.
• Ability to persuasively express ideas and opinions to individuals and groups.
• Expert proficiency in Microsoft PowerPoint.
• Ability and willingness to travel.
• Willingness to work flexible hours/days/weekends when needed.
• Analytical skills with experience developing strategic marketing plans.
• Proven track record of achieving marketing goals and demonstrating results.
• Ability to establish and maintain strong relationships with management teams.
• Strong leadership and interpersonal skills, including working with senior executives and teams.

Nice to Have

• Graphic design experience.

Qualifications

• Bachelor's degree (strongly preferred).

Benefits & Perks

• Competitive pay.
• Benefits package including health, dental, vision, and 401(k).
• Opportunities for career development and advancement.