Regional Marketing Director Marketing Gaming Grant Casino

About the Role

Key Responsibilities

• Evaluate regional market and economic trends and introduce strategic changes to exceed marketing expectations and support strategic goals.
• Plan regional advertising promotions through design and graphic arts to accomplish marketing policies, increase revenue, and maintain a competitive position in the gaming market.
• Build regional departmental projects from conceptualization to implementation and closeout, following appropriate project management methodologies.
• Develop the annual regional marketing plan with measurable goals, strategies, and resources to increase brand awareness, market share, and customer acquisition and retention.
• Develop the regional budget according to the approved marketing plan, oversee expenses, approve invoices, and review budget reports monthly.
• Communicate regional marketing plans across the organization to implement promotional events that enhance casino profitability.
• Exercise leadership by example and through coaching the marketing team.
• Develop and implement regional procedures to eliminate problems, increase efficiency, maintain internal controls, and ensure legal and regulatory compliance.
• Resolve regional customer or associate disputes promptly to exceed guest experience expectations.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in marketing, Business Administration, or 4 years of directly related experience.
• Seven years of marketing management experience with direct responsibility for the marketing budget and operations.
• Proficiency in general computer applications, including spreadsheets capable of maintaining complex data.
• Advertising experience.
• Effective oral and written communication skills.
• Understanding of P&L statements and how actions impact the team.

Qualifications

• Bachelor's degree in marketing, Business Administration, or 4 years of directly related experience.