Regional Marketing Liaison - Gulf Coast

About the Role

Key Responsibilities

• Drive brand advocacy; establish/reinforce Acadia as a trusted, enduring partner amongst thought leaders in Rett Syndrome and beyond.
• Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
• Drive results in key areas, including KOL relationship management, insights collection/reporting, advocacy development, speaker identification, training, and regional marketing efforts.
• Execute physician engagement activities in the field and at key congresses.
• Implement market development plans/tactics for pending indications/approvals.
• Engage with national and regional thought leaders to impact education and drive brand advocacy; identify and cultivate emerging KOLs.
• Serve as a commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
• Work with cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and program execution.
• Develop and execute region-specific tactics tailored to regional needs and objectives.
• Manage marketing projects and budgets related to regional customer activities.
• Interpret scientific data and market research insights into commercial strategies aligned with the Daybue brand.
• Provide field-based training for sales when needed.
• Monitor account-level execution, identify gaps, and coordinate efforts with regional partners.
• Create and develop speaker program content, train speakers, and ensure compliant execution of speaker programs.
• Lead planning and execution of Acadia's presence at national and regional HCP conferences and scientific meetings.
• Identify opportunities to partner with professional associations for education initiatives.
• Generate insights through advisory boards, secondary data, and market research; translate insights into strategic plans.
• Ensure all programs follow Medical Legal Review (MLR) processes and comply with legal and corporate policies.
• Develop and manage regional thought leader engagement budgets and vendors.
• Conduct business in compliance with company policies, SOPs, and applicable laws.

Requirements

• Bachelor's degree in marketing, healthcare, business administration, or equivalent; relevant education/experience may be considered.
• Minimum 8 years' experience in Neurology, with strong preference for rare disease and pediatric neurology experience.
• Strong scientific and clinical acumen, with ability to engage with national KOLs on complex topics.
• Experience with vendor and budget management, influencing senior leaders, and organizational skills.
• Proficiency in communicating scientific data and clinical concepts clearly.
• Ability to work successfully in a dynamic, fast-paced, collaborative environment.
• Negotiating skills and ability to influence without authority.
• Experience with thought leader engagement, advisory boards, and speaker bureaus preferred.
• Experience working with agency partners and managing resources through medical/legal/compliance review processes.
• Ability to develop and execute strategic plans under short timelines.
• Strong business acumen, understanding market dynamics and corporate goals.
• Effective verbal and written communication skills, organizational abilities, and self-driven planning skills.
• Willingness to travel approximately 60% regionally, including weekends, with proximity to major airports.
• Ability to independently travel overnight up to 60% of the time and work after hours if required.

Nice to Have

• Experience with thought leader engagement, ad boards, and speaker's bureau.
• Experience working with agency partners and managing resources through medical/legal/compliance review processes.
• Experience collaborating with internal functions around market development and pipeline assets.

Qualifications

• Bachelor's degree in marketing, healthcare, business administration, or equivalent.
• Minimum 8 years' experience in Neurology, with a preference for rare disease and pediatric neurology.

Benefits & Perks

• Competitive base salary plus discretionary bonus and equity awards.
• Medical, dental, and vision insurance.
• Employer-paid life, disability, business travel, and EAP coverage.
• 401(k) plan with a fully vested company match 1:1 up to 5%.
• Employee Stock Purchase Plan with a 2-year purchase price lock-in.
• 15+ vacation days.
• 13-15 paid holidays, including office closure between December 24th and January 1st.
• 10 days of paid sick time.
• Paid parental leave benefit.
• Tuition assistance.