Regional Marketing Liaison - Gulf Coast

About the Role

Key Responsibilities

• Drive brand advocacy by establishing and reinforcing Acadia as a trusted partner among thought leaders in Rett Syndrome and beyond.
• Develop deep clinical and commercial knowledge of the Rett market and regional treatment dynamics.
• Manage key activities such as KOL relationship management, insights collection, advocacy development, speaker identification, training, and regional marketing efforts.
• Execute physician engagement activities in the field and at key congresses.
• Implement market development plans and tactics for pending indications and approvals.
• Engage with national and regional thought leaders to impact education and drive brand advocacy, including identifying and cultivating emerging KOLs.
• Serve as a commercial liaison across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
• Collaborate with cross-functional teams to provide customer insights, develop regional strategies, and tailor tactics to regional needs.
• Manage regional marketing projects and budgets related to key customer activities.
• Translate scientific data and market research insights into commercial strategies aligned with the Daybue brand.
• Provide field-based training for sales teams as needed.
• Monitor account-level execution, identify gaps, and coordinate with regional partners.
• Create and manage branded and unbranded speaker program content, develop physician speakers, and ensure compliant execution of speaker programs.
• Lead planning and execution of Acadia’s presence at national and regional HCP conferences and scientific meetings.
• Identify opportunities for partnerships with professional associations to enhance disease and product education.
• Generate insights through advisory boards, secondary data, market research, and analytics, and develop tactical plans based on these insights.
• Facilitate sharing of insights with internal functions and ensure compliance with legal and corporate policies.
• Measure the impact of marketing activities and adjust strategies accordingly.
• Manage regional thought leader engagement budgets and vendors.

Requirements

• Bachelor's degree in marketing, healthcare, business administration, or equivalent experience.
• Strong biopharmaceutical experience in sales, sales training, thought leader liaison, or marketing roles.
• Minimum 8 years' experience in Neurology; experience in rare diseases and pediatric neurology is strongly preferred.
• Scientific and clinical acumen with the ability to engage with national KOLs on complex topics.
• Vendor and budget management skills.
• Executive presence and ability to influence without authority.
• Organizational, planning, and communication skills.
• Ability to work successfully in a dynamic, fast-paced, collaborative environment.
• Negotiating skills and ability to influence senior leaders.
• Proficiency in creating and communicating a clear vision and aligning resources.
• Experience with thought leader engagement, advisory boards, and speaker bureaus is strongly preferred.
• Experience working with agency partners and managing resources through medical/legal/compliance review processes.
• Ability to develop and execute strategies under short timelines.
• Strong business acumen with understanding of market dynamics and corporate goals.
• Self-driven with excellent organizational and planning skills.
• Willingness to travel approximately 60% locally and regionally, including weekends.
• Ability to independently travel overnight up to 60% of the time and work after hours if required.

Nice to Have

• Experience with thought leader engagement, ad boards, and speaker's bureau.
• Experience working with agency partners and managing resources through medical/legal/compliance review processes.
• Experience collaborating with internal functions around market development and pipeline assets.

Qualifications

• Bachelor's degree in marketing, healthcare, business administration, or equivalent.
• Minimum 8 years' experience in Neurology or related fields.

Benefits & Perks

• Competitive base salary plus discretionary bonus and equity awards.
• Medical, dental, and vision insurance.
• Employer-paid life, disability, business travel, and EAP coverage.
• 401(k) plan with a fully vested company match 1:1 up to 5%.
• Employee Stock Purchase Plan with a 2-year purchase price lock-in.
• 15+ vacation days.
• 13-15 paid holidays, including office closure between December 24th and January 1st.
• 10 days of paid sick time.
• Paid parental leave.
• Tuition assistance.