Regional Marketing Manager

About the Role

Key Responsibilities

• Collaborates with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all properties in the region and/or assigned portfolio
• Recommends, in conjunction with the regional marketing manager, effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio
• Implements creative, dynamic, and engaging marketing campaigns by utilizing both digital and traditional marketing methods/channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio)
• Partners with on-site property marketing team in the development of collateral for websites, ILS', Craigslist, social media and print to serve clients
• Understand the client's and company's business objectives to ensure maximization of property marketing and performance
• Assists in reviewing and analyzing the budget for each property in the portfolio in conjunction with the operations team and clients
• Understand the market landscape including technology trends, competitor strengths, and weaknesses as it relates to property management
• Collaborates with on-site sales team in exceptional sales techniques and salesmanship skills
• Partners with property teams to create and implement strategies for growth at all properties in the region and/or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services
• Performs other duties as assigned

Requirements

• Bachelor's degree is required
• Three to five years of experience in direct real estate multi-family marketing within the property management industry is required
• Two to three years of experience in websites, ILS', Craigslist, SEO, SEM, and digital data aggregators is required
• Two to three years of experience in Yardi Voyager Marketing module, RealPage, or other equivalent system is required
• Two to three years of digital, creative, and branding agency experience required
• Two to three years of advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest is required
• Ability to work independently and prioritize effectively in a fast-paced environment
• Advanced knowledge of MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions)
• Excellent written and verbal communication skills
• Exceptional project management skills (PMP certification is a plus)
• Strong understanding of property management industry trends, issues, and emerging technology
• Ability to travel (25%)
• Ability to lift, push, and pull up to 25 pounds
• Ability to remain stationary, move around, reach, and position oneself as needed for extended periods
• Must be able to observe and detect signs of emergency through visual and/or auditory cues
• Ability to communicate and convey detailed or important instructions accurately and quickly
• Visual requirements including color, depth perception, and field vision
• Ability to tolerate stressful situations
• Ability to work under minimal to moderate supervision

Nice to Have

• Three to five years of experience in pre-development, lease-up, and/or grand opening in the multi-family property management industry (preferred)
• Experience with Google Drive, Google+, Google Analytics, and Google AdWords (preferred)

Qualifications

• Bachelor's degree

Benefits & Perks

• Exposure to an environment typically found in an office building