Regional Marketing Manager

About the Role

Key Responsibilities

• Collaborate with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all 25-40 properties in the region and/or assigned portfolio
• Recommend effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio
• Apply considerable knowledge of marketing principles and techniques to create dynamic and engaging marketing campaigns utilizing both digital and traditional marketing methods/channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio)
• Mentor on-site property marketing team in the development of collateral for websites, ILS, Craigslist, social media, and print to serve clients
• Understand the client's and company's business objectives to ensure maximization of property marketing and performance
• Review and analyze the budget for each property in the portfolio in conjunction with the operations team and clients
• Present the marketing strategy and results at the property's quarterly and annual business review meetings
• Mentor, coach, and provide performance feedback for on-site sales teams in sales techniques and salesmanship skills
• Work with property teams to create strategies for growth at all properties and contribute to new business development RFP and RFI responses
• Perform other duties as assigned

Requirements

• Bachelor's degree
• Five plus years of experience in direct real estate multi-family marketing within the property management industry
• Three to five years of pre-development, lease-up, and/or grand opening experience in the multi-family property management industry
• Three to five years of advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest
• Advanced knowledge of Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel
• Three to five years of experience in website, ILS, Craigslist, SEO, SEM, and digital data aggregators
• Three to five years of experience in Yardi Voyager Marketing module, RealPage, or other equivalent systems
• Two to three years of digital, creative, and branding agency experience
• Experience with Google Drive, Google+, Google Analytics, and Google AdWords is preferred
• Ability to work independently and prioritize effectively in a fast-paced environment
• Excellent written and verbal communication skills
• Exceptional project management skills (PMP certification is a plus)
• Strong understanding of property management industry trends, issues, and emerging technology
• Outstanding presentation skills
• Demonstrated experience in managing, expanding, and developing client relationships
• Entrepreneurial mindset and go-getter attitude
• Ability to complete and pass Avenue5 Fair Housing and Preventing Discrimination and Harassment training

Nice to Have

• Participation in industry groups
• OMCP certification
• Experience with Google Analytics and Google AdWords (preferred)

Qualifications

• Bachelor's degree

Benefits & Perks

• Hybrid work environment - 3 days a week in office
• Travel requirement of 35%
• Reasonable accommodations for individuals with disabilities