Regional Marketing Manager

About the Role

Key Responsibilities

• Collaborates with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all properties in the region and/or assigned portfolio.
• Recommends, in conjunction with the regional marketing manager, effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio.
• Implements creative, dynamic, and engaging marketing campaigns by utilizing both digital and traditional marketing methods/channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio).
• Partners with on-site property marketing team in the development of collateral for websites, ILS', Craigslist, social media, and print to serve clients.
• Understand the client's and company's business objectives to ensure maximization of property marketing and performance.
• Assists in reviewing and analyzing the budget for each property in the portfolio in conjunction with the operations team and clients.
• Understand the market landscape including technology trends, competitor strengths, and weaknesses as it relates to property management.
• Collaborates with on-site sales team in exceptional sales techniques and salesmanship skills.
• Partners with property teams to create and implement strategies for growth at all properties in the region and/or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services.
• Performs other duties as assigned.

Requirements

• Bachelor's degree is required.
• Three to five years of experience in direct real estate multi-family marketing within the property management industry is required.
• Two to three years of experience with advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest is required.
• Two to three years of experience in websites, ILS', Craigslist, SEO, SEM, and digital data aggregators is required.
• Two to three years of experience in Yardi Voyager Marketing module, RealPage, or other equivalent system is required.
• Two to three years of digital, creative, and branding agency experience is required.
• Ability to work independently and prioritize effectively in a fast-paced environment.
• Advanced knowledge of MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions).
• Excellent written and verbal communication skills.
• Exceptional project management skills (PMP certification is a plus).
• Strong understanding of property management industry trends, issues, and emerging technology.
• Entrepreneurial mindset and go-getter attitude.
• Positive demeanor and professional judgment.
• Ability to complete and pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training.

Nice to Have

• Two to three years of experience with advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest.
• Three to five years of experience in Google Drive, Google+, Google Analytics, and Google AdWords.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Exposure to an environment typically found in an office building.